The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives in Turkey can leverage the demand data of the TV series "Şahane Damat" provided by Parrot Analytics to make informed decisions about content creation, acquisition, distribution and programming for their respective businesses.
Firstly, the executives can use the demand data to determine the worth of "Şahane Damat" to their respective businesses using the content valuation system powered by global demand and supply developed by Parrot Analytics. They can also use the information provided by the Parrot Pulse that measures the global performance of the show across six dimensions (audience demand, travelability, longevity, franchisability, momentum, and reach) to compare it with other shows.
The executives can use the demand data to determine the genre preferences of their audience and use that information to decide whether or not to produce or acquire content in that genre. They can also use the data to make programming decisions by analyzing the trends in audience demand for the show over time and identify potential opportunities to retain, acquire or grow their subscriber base.
The executives can also use the data to make informed acquisition decisions, such as determining how much to spend on content, what type of content is most popular in the market or on a global scale, and which titles should be acquired or produced. They can also use the data to assess the ability of a TV series to drive subscriptions and reduce churn.
Additionally, executives can use the demand data for "Şahane Damat" to inform their pre-release marketing strategy and optimize their marketing campaigns ahead of premieres. They can identify which titles to buy or produce to retain or attract their subscribers, and choose the most appropriate platforms for distribution of their content using platform affinity analysis.
Moreover, the executives can use the data to understand the performance of their shows over a 1-year rolling basis versus the last 30 days, which can provide insights into changes in audience demand over time. Finally, they can use the data to benchmark the show against other titles available in the market and identify opportunities for under-monetized titles.
Overall, the demand data of "Şahane Damat" provided by Parrot Analytics can be used by entertainment executives to make informed decisions about content creation, acquisition, distribution, and programming.
This is Şahane Damat's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Şahane Damat travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Star TV‘s Şahane Damat is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Star TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Şahane Damat, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Romantic Comedy), using our globally standardized Demand Expressions® metric.
This page has been changed on April 19, 2024, 2:02 p.m. PST using demand datasets from Parrot Analytics for Şahane Damat in Turkey. We provide our partners with extensive TV series workflows to help them drive better and more informed content partnership strategies. Contact us today to find out more.