The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Content executives have a difficult job of deciding which TV series to invest in and acquire. Data helps in making informed decisions, one of the significant sources of which is demand data. By analyzing a popular animated show, "Samurai Jack", and its performance in Turkey for the month of March 2024, we can understand the various ways demand data can support content executives in their decision-making processes.
First, content valuation can use demand data to ascertain a show's worth. By calculating the dollar value contribution of any title, "Samurai Jack" becomes a strategic asset for a streaming platform, which can be estimated using the Parrot Analytics content valuation system, which is based on global content demand and supply. Additionally, using the same mechanism, one can calculate the return on investment that a specific title is likely to bring for any given platform.
Second, demand data allows content executives to understand the audience's response to their content in different regions, viewing the content's global appeal. The data informs regional market trends that prioritize localized content.
Third, demand data helps content executives to understand consumer preferences and behavior. They can use data to uncover potential stars, brands, and TV shows that appeal to viewers' interests, which can aid in optimizing their pre-release marketing efforts. In our case, we see that "Samurai Jack" has a 160.5% increase in audience demand in Turkey, indicating an upward trend of popularity for this show.
Fourth, studios and networks can use demand data to gauge the platform's fit that will host their content, and benchmark their performances against other titles available on the market. With "Samurai Jack," the demand for this title is 2.4 times the average show in Turkey, indicating that it is popular and a good fit for the Turkish market.
In conclusion, demand data is a valuable tool for any content executive. The analysis of "Samurai Jack" in Turkey for the month of March 2024 provides insight into the content valuation, global appeal, consumer preferences, and platform fit, empowering content executives to inform their strategic decisions, such as acquisition, programming, and distribution, with data-driven insights.
Samurai Jack's travelability to Turkey in the last 30 days is 46%, which means that the audience demand for Samurai Jack is 46% of the demand in its country of origin, United States. Click through to another market to discover how well Samurai Jack travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Adult Swim‘s Samurai Jack is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Adult Swim and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Samurai Jack, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Action Animation), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 19, 2024, 2:01 p.m. PST using demand metrics from Parrot Analytics for Samurai Jack in Turkey. We provide our partners with valuable OTT competencies to help them drive better and more informed content acquisition strategies. Contact us today to find out more.