The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand data for TV shows within your market is essential when making informed content decisions. The case of Schitt’s Creek in Turkey provides an excellent example of how using demand data can provide insights that are useful in various content decision-making stages.
According to Parrot Analytics data, Schitt's Creek has demand levels of 4.9 times the audience average in Turkey. This information shows that the series is particularly popular among audiences in Turkey and could be targeted for acquisition or distribution in the region. Demand can also be used to value content, as Parrot Analytics’ content valuation model considers the economic value of titles powered by global content demand and supply.
Another essential consideration when examining audience demand data, particularly in different markets, is travelability. This dimension offers insight into how well a show performs in international markets. For Schitt’s Creek, the show's travelability is good, indicating that it has some international appeal.
Content acquisition and distribution decisions can be challenging, and at times, understanding what genres and shows are popular in your market and among your current subscribers can aid in making these decisions.
In March 2024, the comedy genre generated considerable audience demand levels. Schitt's Creek ranked in the 99.1st percentile in Turkey, meaning it is among the most popular comedy shows in the country. Additionally, fan affinity data for the show can reveal similar titles that fans of Schitt's Creek enjoy, providing insights for other potential titles to acquire and distribute.
Monitoring demand trends over time can also offer insights into a show's success, potential, and opportunities. The case of Schitt’s Creek in Turkey showed a 31.8% increase in demand in March, indicating the show's popularity was rising. Looking back over the past year, Schitt’s Creek has increased in popularity among Turkish audiences, with a rolling year average demand 1.6 times the average title, compared to 4.9 times the title average for the last 30 days.
Understanding a show's travelability, global demand, and fan affinity data can be used to help determine the best release strategy for a show. Additionally, using demand data in conjunction with other measures of performance, such as the Parrot Pulse dimensions can help develop a complete picture of the show's success, potential, and opportunities.
In conclusion, entertainment executives across various entertainment companies can leverage demand data to make informed content acquisition, distribution, and programming decisions. The demand data and associated analytics offered by Parrot Analytics can provide valuable insights into a show's popularity, potential, and opportunities across different markets.
Schitt's Creek's travelability to Turkey in the last 30 days is 41%, which means that the audience demand for Schitt's Creek is 41% of the demand in its country of origin, Canada. Click through to another market to discover how well Schitt's Creek travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBC‘s Schitt's Creek is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Schitt's Creek, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:02 p.m. PST using global demand metrics from Parrot Analytics for Schitt's Creek in Turkey. We provide our partners with essential TV industry expertise to help them drive better and more informed content distribution strategies. Contact us today to find out more.