The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, demand data can be a valuable tool to help you make more informed content, acquisition, distribution, and programming decisions. The case of "Sex And The City" in Turkey during March 2024 exemplifies how demand data can be used to that effect.
Content valuation is one of the most important uses of demand data. Using demand data, you can determine how much to spend on content, and how a title contributes to a platform's value. Parrot Analytics has developed a content valuation system that helps determine the dollar value contribution of any title, to any platform, in any region. By analyzing the data and metrics for "Sex And The City", we can estimate the show's value proposition for the platform, and project the expected ROI.
One important question that demand data can answer is how popular a show is in different markets. By examining the show's global demand data, we learn that "Sex And The City" is most in-demand in the United States, followed by Bulgaria, Russia, the United Kingdom, China, France, Brazil, Netherlands, and Canada. A deep dive into the data would help you determine which countries to target for content distribution, marketing, or even a remake.
Understanding audience tastes and preferences is crucial in content decisions. Demand data powers affinity analysis, which uncovers what talent, brand, or TV shows help expand your audience, and can provide insight for producing or licensing better-suited content. For example, by analyzing the audience for "Sex And The City", the platform can get to know what other shows they like and can use that information to find other content that appeals to them to add to the platform's library.
Additionally, demand data is also helpful in gauging the sustainability of TV shows. Longevity measures a show's audience demand over time, and for "Sex And The City", it is exceptional. The show's momentum, or growth rate, is outstanding, meaning the show has been rapidly increasing in popularity. The rank increase by 422 spots during March is an impressive feat which shows that the demand is growing and the show has staying power.
Finally, demand data is useful for making programming and content acquisition decisions, like when to release a show. By understanding the show's performance spikes, you can map out the optimal release strategies and pricing, and further monetize the show by, for example, developing spin-offs or franchises.
In summary, demand data is a powerful tool for entertainment executives to make informed content, acquisition, distribution, and programming decisions. By analyzing the data for the case of "Sex And The City" in Turkey during March 2024, we have uncovered valuable insights that illustrate how demand metrics can provide a solution to important strategic questions.
Sex And The City's travelability to Turkey in the last 30 days is 14%, which means that the audience demand for Sex And The City is 14% of the demand in its country of origin, United States. Click through to another market to discover how well Sex And The City travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Sex And The City is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sex And The City, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Romantic Comedy), using our globally standardized Demand Expressions® metric.
This page has been altered on April 18, 2024, 2:02 p.m. PST using television demand content from Parrot Analytics for Sex And The City in Turkey. We provide our partners with meaningful TV competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.