The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to inform your content, acquisition, distribution, and programming decisions. The analysis of "Sherlock" in Turkey during February 2024 provides useful insights.
Content Valuation: Parrot Analytics' content valuation system uses demand data to calculate the dollar value contribution of any title to any platform in any region. By analyzing "Sherlock" in Turkey during the last 30 days, we can estimate its value and revenue generation potential for a streaming service, linear network, or pay TV network. With 3.0 times the audience demand of the average show in Turkey, "Sherlock" has a good level of demand, ranking at the 98.2nd percentile in the mystery genre. Its audience demand has been increasing recently, indicating a rise in popularity. By using these data points and estimating the platform-specific marginal revenue contribution, we can calculate the return on investment (ROI) that "Sherlock" will bring to any given platform.
Acquisition and Distribution: The analysis reveals that "Sherlock" outperforms the average TV show in each of the global markets where it is most in-demand, making it a valuable asset for a content distributor. Furthermore, its outstanding travelability rating suggests that the show has significant international demand relative to its home market in the UK. These insights can help an acquisition team with their talent, funding or licensing decisions and inform their distribution strategy across various audience segments.
Programming: The analysis provides insights into audience preferences and content trends, informing programming decisions. For instance, fans of "Sherlock" may also enjoy titles such as "Reacher," "Game Of Thrones," and "The Mandalorian." This information can be used to create a programming block that features similar content to maximize audience engagement, retention, and acquisition.
Marketing: By understanding the specific market trends, executives can optimize marketing campaigns and promotional activities for maximum exposure and audience engagement. For "Sherlock," the demand spiked in late February, indicating that promoting the show during this time may maximize its audience reach.
Finally, demand data can be used to quantify the potential audiences for a TV series, and thus make better-informed decisions about production financing and talent acquisition. By understanding audience preferences and content trends revealed through demand data insights, entertainment executives can make data-driven decisions about content selection across all aspects of the entertainment value chain.
Sherlock's travelability to Turkey in the last 30 days is 34%, which means that the audience demand for Sherlock is 34% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well Sherlock travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Sherlock is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sherlock, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:02 p.m. PST using tv demand content analytics from Parrot Analytics for Sherlock in Turkey. We provide our partners with valuable subscription-video-on-demand capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.