The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data can provide insights that aid in making more informed content decisions. Let's take a closer look at the example of "Shimmer and Shine" and how demand data can be used to make more informed content decisions.
Firstly, using Parrot Analytics content valuation system, executive producers and head of programming can determine the value of the show in Turkey and other markets. As per the provided analysis, "Shimmer and Shine" has a demand that is 4.1 times that of the average show in Turkey, and its peak rank was #223 in the country. This information can aid in determining how much the show is worth and what kind of deal should be done while acquiring or renewing its rights in Turkey or other similar markets.
Secondly, this analysis shows that the show has higher demand than 98.5% of all animation titles in Turkey. With 20.2% increased demand in February compared to January, "Shimmer and Shine" audience demand is increasing recently. This information can be useful for content distribution companies, in prioritizing the show for licensing to broadcasters or OTT platforms to cater to a growing demand for animation content in the region.
Thirdly, the Parrot Pulse measure provides a global performance across six dimensions, including travelability, longevity, momentum, franchisability, and reach. This independent measure can let the TV series financing company and entertainment talent agency know how well the show is performing worldwide. For instance, its travelability is deemed okay, which means its international demand relative to its home market has room for improvement. Thus, with more strategic distribution, the show can target other markets and regions wherein it can appeal to the local audiences.
Fourthly, demand data fuels the concept testing phase for upcoming productions. For instance, the other shows that fans of "Shimmer and Shine" also like are "Wild Kratts", "Miraculous: Tales Of Ladybug And Cat Noir", "Spongebob Squarepants", "The Garfield Show", "Once Upon A Time", "My Little Pony: Friendship Is Magic", "Green Eggs And Ham" and "Puppy Dog Pals". This means that these shows exhibit a similar audience interest, and upcoming content can be tested to see how each of these shows' elements can be integrated with "Shimmer and Shine" for the upcoming season to drive audience engagement.
Finally, the demand analysis provides insights into the show's geographic performance. It's is interesting to note that "Shimmer and Shine" has outstanding audience demand of 4.2x in the United States, which outperforms the demand of the average TV show. Therefore, the show can potentially capture a larger market in the US if the distribution is combined with a well-thought-out marketing campaign.
In conclusion, demand data helps provide insights to entertainment executives regarding the show's value, distribution, programming, and acquisition decisions. It also assists in identifying the target audience and tailoring content that can be appealing to them, thus increasing the show's demand and performance.
Shimmer And Shine's travelability to Turkey in the last 30 days is 15%, which means that the audience demand for Shimmer And Shine is 15% of the demand in its country of origin, United States. Click through to another market to discover how well Shimmer And Shine travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nickelodeon‘s Shimmer And Shine is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nickelodeon and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Shimmer And Shine, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Pre-School), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 17, 2024, 2:03 p.m. PST using global tv demand content analytics from Parrot Analytics for Shimmer And Shine in Turkey. We provide our partners with essential media industry competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.