The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can be a crucial resource for entertainment executives faced with making strategic decisions about content valuation, acquisition, distribution, programming, and marketing. One example of where demand data can provide valuable insights is in the case of the TV series "Shining Vale." By analyzing audience demand for this show in Turkey over the last 30 days, executives can glean information about the show's performance, as well as potential opportunities for exploitation or pitfalls to avoid.
Content Valuation: Executive can use demand data to evaluate the dollar value contribution of a title, like "Shining Vale," to any platform, in any region. Demand data gives insights into the value of a content library, such as how much of the show's value is being driven by demand for one of its stars, which in this case is Courteney Cox.
Programming Decisions: Comedies like "Shining Vale" are big in Turkey, with demand for the show in the 98.1st percentile of all comedy titles. Audience demand data also reveals "Shining Vale" suffered a 15.9% decline in audience demand during December in Turkey, indicating that this market may show fatigue and highlighting the need for any marketing campaigns.
Acquisition Decisions: By using demand data, executives can also assess a TV series' ability to drive subscriptions and mitigate churn. With "Shining Vale" being 2.5 times more in-demand than the average show in Turkey over the last 30 days, the executive can use the audience engagement metrics to determine how much to pay for content licensing rights.
Distribution Decisions: Using analysis of the top 10 global markets where "Shining Vale" is most in-demand over the last 30 days, executives can make informed decisions with respect to distribution, marketing, and rights. The data shows that "Shining Vale" outperforms the demand of the average TV show in each of these markets, with a high viewer engagement in the United States, Canada, the United Kingdom, Romania, and Australia. Therefore, it is likely to have lower churn in these countries after acquisition or distribution.
Marketing Decisions: Momentum metrics for "Shining Vale" show that the show's pace of growth is exceptional, whereas, longevity is just okay. Franchisability and reach are both okay, which may indicate low spin-off potential and a limited target audience. However, the spark in demand data indicates that late December 2023 may provide the opportunity for the creation of a sustainable marketing campaign around the renewal of its series to capitalize on the growth in engagement.
In summary, the executives who use Parrot Analytics' demand data can gain insights into content valuation, programming, acquisition, distribution, and marketing decisions for content like the TV series "Shining Vale." By analyzing audience demand data for this show, executives can understand audience engagement metrics and use that information to make strategic decisions about global content distribution, marketing campaigns, acquisition plans, and overall programming decisions.
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Our TV audience measurement dataset is truly global. Discover how popular STARZ‘s Shining Vale is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for STARZ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Shining Vale, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been adjusted on April 22, 2024, 2:01 p.m. PST using television demand datasets from Parrot Analytics for Shining Vale in Turkey. We provide our partners with comprehensive TV series capabilities to help them drive better and more informed content marketing strategies. Contact us today to find out more.