The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For OTT and SVOD platform executives, demand data is a valuable tool in helping you make informed acquisition and content valuation decisions. Analysis of "Sipahi," a TV series in Turkey for the month of March 2024, highlights the importance of monitoring demand for your content and understanding how it relates to content valuation.
According to Parrot Analytics data, "Sipahi" has been performing well in Turkey, with 2.6 times the audience demand of the average show in the country over the last 30 days. This level of demand places "Sipahi" in the 8.6th percentile of TV shows in Turkey. However, it's worth noting that demand has been decreasing in recent weeks. As an executive, you can use this information to assess the value of the show and make informed decisions regarding its future distribution or acquisition.
In terms of genre-based insights, "Sipahi" is performing exceptionally well as it ranks at the 97.5th percentile in the drama genre in Turkey. This means that it has higher demand compared to 97.5% of all drama titles in Turkey. These insights can assist executives in focusing on a particular genre, making further informed content decisions.
The Parrot Pulse provides helpful insights regarding "Sipahi's" global performance across six dimensions. Based on its pulse, the show's worldwide audience demand is okay. In contrast, its travelability is poor, indicating a lower level of international demand relative to its home market. Its momentum, longevity, franchisability, and reach are all poor as well. These measurements of global demand and performance can help executives in evaluating how much demand a specific show has in different markets.
Comparing "Sipahi's" performance over the last 30 days to its rolling year basis, we see that its peak demand has increased by 8.7%, which suggests increasing popularity. At the same time, its average demand over the last 30 days remains the same as that of the rolling year. These observations can help executives make informed content acquisition strategies by identifying which shows to consider for future investments.
Finally, by focusing on the top 10 global markets where "Sipahi" is in demand, executives can assess its performance on a global level. "Sipahi" outperforms the average TV show in each of these markets, with Turkey being its number one global market, followed by Russia. This information can help you select the best market for distribution and investment of your content.
In conclusion, analyzing demand data is critical for executives in the entertainment industry to understand the value of content, make informed content acquisition decisions, and devise strategies that optimize content distribution. By utilizing data insights from Parrot Analytics, executives can gain a better understanding of their content and their audience and make better-informed content valuation and marketing decisions.
This is Sipahi's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Sipahi travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Turkey as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Show TV, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Turkey. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Sipahi.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Drama. Using audience demand data, explore markets such as Turkey to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Sipahi from partners like Show TV.
Studios in Turkey are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Drama) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Sipahi? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Turkey, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Show TV to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Turkey. Contact us now to leverage a return-focused selection criteria for title acquisition from Show TV by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Sipahi. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Show TV to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Sipahi), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Show TV by incorporating country-specific trend and market demand factors for all markets including Turkey. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Drama. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Sipahi, including those that have not even been released. Appeal to your target markets, including Turkey, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Show TV‘s Sipahi is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Show TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sipahi, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 17, 2024, 2:03 p.m. PST using global tv demand data from Parrot Analytics for Sipahi in Turkey. We provide our partners with valuable content insight to help them drive better and more informed content sales strategies. Contact us today to find out more.