The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, analyzing the demand data for "Siyah Beyaz Aşk" through tools like Parrot Analytics can provide valuable insights that can aid informed content acquisition, distribution or programming decisions.
One way in which demand data can be used is to assess the content valuation of a title. For instance, content valuation can be applied to understand the economic value of this series to a specific platform or region. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title, to any platform, in any region, including insights into ROI, audience acquisition, and retention. Therefore, entertainment executives could evaluate the value of this Turkish drama and assess its performance in the market based on demand.
Demand data can also demonstrate the quality of content. The show "Siyah Beyaz Aşk" has achieved 7.7 times the audience demand of the average show in Turkey in February, which indicates the high popularity and loyalty of the viewership. The show also moved up in its rank by 59 spots during February in Turkey. Moreover, the show is performing better than 99.7% of all mystery titles in Turkey, which shows its strong positioning in the genre. Executives could use this information to improve the quality of their content or to position new content accordingly.
Demand data also aids in understanding viewership behavior and identifying audience preferences. In the case of "Siyah Beyaz Aşk", audience demand has decreased by 9.1% during February in Turkey, a valuable insight to help explain viewership behavior patterns for the series. Additionally, executives can identify the audience overlap of this show with other popular titles in the same geo or genre to understand preferences. For instance, executives could use data to learn which other shows "Siyah Beyaz Aşk" fans are also interested in, to retain and acquire subscribers more effectively.
Demand data can also be beneficial in identifying global expansion opportunities based on a series' travelability. For "Siyah Beyaz Aşk," its travelability is good, portraying its potential to attract an international audience. The top 10 global markets where the show is most in-demand over the last 30 days are Turkey, Sri Lanka, Jamaica, Cyprus, South Africa, Trinidad & Tobago, Nigeria, Pakistan, and Ghana. Understanding the show's demand in each region can aid entertainment executives in diversifying global content strategy and distribution.
Finally, momentum, franchisability, longevity, and reach are indicators that provide additional insights into the show's growth potential over time. For instance, momentum is good for "Siyah Beyaz Aşk," signifying the show's pace of growth globally. Similarly, its franchisability is okay, meaning the content has some spin-off potential. Entertainment executives can leverage this data to decide on new seasons or spin-off shows to exploit a successful franchise, sustain the momentum of the brand, or attract new viewership.
Therefore, Parrot Analytics helps executives understand viewership behavior, preferences, expansion opportunities, growth potential of content, and the value proposition of content that they manage. By using demand data like for "Siyah Beyaz Aşk," entertainment executives can make informed decisions on content acquisition and distribution while minimizing risk and maximizing ROI.
This is Siyah Beyaz Aşk's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Siyah Beyaz Aşk travels internationally.
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Capture more value from content opportunities in Turkey as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Drama genre and assess the strengths and weakness of the competition’s content e.g. Kanal D, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Kanal D to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Siyah Beyaz Aşk), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Drama genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Kanal D by incorporating country-specific trend and market demand factors for all markets including Turkey. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
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Our TV audience measurement dataset is truly global. Discover how popular Kanal D‘s Siyah Beyaz Aşk is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Kanal D and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Siyah Beyaz Aşk, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Mystery Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 29, 2024, 12:49 a.m. PST using tv demand metrics from Parrot Analytics for Siyah Beyaz Aşk in Turkey. We provide our partners with comprehensive content insight to help them drive better and more informed content partnership strategies. Contact us today to find out more.