The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are constantly on the lookout for ways to make more informed content, acquisition, distribution, and programming decisions. One way to achieve this is by leveraging demand data such as the analysis of "Snowfall" for the month of February 2024 in Turkey from Parrot Analytics. Below are some questions and ways in which demand data can be used to make more informed decisions:
- Content Valuation: Parrot Analytics gives TV executives insight into the economic value of different titles via an economic valuation model that is powered by global content demand and supply. Such demand data can be used to evaluate how much the show is worth to a specific streaming platform, assess the show's ROI, cannibalization of audiences if a title is available on multiple services, and value exclusivity. By analyzing "Snowfall's" demand in Turkey, executives could potentially determine its worth to a platform, its ability to drive subscriptions, and mitigate churn.
- Supply and Demand: Demand data can inform decisions on which type of content exhibits the opportunity to acquire or produce. With "Snowfall" having a high demand in Turkey, an executive could consider acquiring similar crime titles or producing new content in the same genre.
- Audience Retention and Acquisition: Additionally, by analyzing the demand for the show, executives can identify the titles that urge current subscribers to renew their subscriptions and identify new titles to attract new subscribers towards their platform. In the case of "Snowfall," an executive could look into similar titles like "Power Book III: Raising Kanan," "Power Book IV: Force," and "Power Book II: Ghost," along with "Fargo," which is popular among fans of "Snowfall."
- Regional Market Trends: Demand data provides insight into the most popular genres in the local market and preferred content among fans. In Turkey, "Snowfall" stands in the 97.6th percentile in the crime genre. By analyzing regional market trends and similar titles that are gaining traction in the region, executives can identify opportunities to increase their platform's market share.
- Franchisability and Reach: Demand data provides executives an understanding of a show's potential to amplify into franchises and spin-offs, reach across regions, and maintain audience engagement over the long term. With "Snowfall" having an outstanding franchisability and reach in the top 10 global markets, it could potentially be developed into spin-offs or franchises.
Overall, by utilizing demand data, executives can gain a deeper understanding of the value their content brings to a platform, develop future strategies that focus on the demands of the audience, explore associated genres of popular titles, and assess opportunities for monetization. In summary, demand data powers new opportunities and unlocks revenue for entertainment companies.
Snowfall's travelability to Turkey in the last 30 days is 28%, which means that the audience demand for Snowfall is 28% of the demand in its country of origin, United States. Click through to another market to discover how well Snowfall travels internationally.
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Acquire the best shows from partners such as FX to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Snowfall), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular FX‘s Snowfall is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Snowfall, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on March 29, 2024, 2:02 a.m. PST using demand analytics from Parrot Analytics for Snowfall in Turkey. We provide our partners with deep TV industry know-how to help them drive better and more informed content investment strategies. Contact us today to find out more.