The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always on the lookout for ways to make better decisions about what content to produce, acquire, distribute, and program on your platform. One of the most important tools in your arsenal is demand data. In this article, we will use the popular TV series "Solar Opposites" as an example of how demand data can be used to help you make more informed decisions.
Content Valuation:
Using the demand data for "Solar Opposites" in Turkey, you can get a clearer picture of the content's value to your platform. With 2.1 times the audience demand of the average show in Turkey over the last 30 days, the demand for "Solar Opposites" is good. Compared to its demand of 1.8 times the average over the last 90 days, demand for this show has been increasing recently indicating that it has improved in popularity. Additionally, only 8.6% of all TV shows have this level of demand, which is above average, meaning that "Solar Opposites" has a relatively high economic value.
Programming & Acquisition:
Demand data can help you make smarter programming and acquisition decisions. The show is performing well in Turkey, moving up in rank by 258 spots in January and achieving the peak rank of #283. This indicates that there is a strong audience for the show in Turkey. Also, the show is performing better than 97.6% of all comedy titles in Turkey, which is another indication of its popularity. Looking at the shows that are also popular with fans of "Solar Opposites" such as "Futurama", "Family Guy" and "Star Trek: Lower Decks" can provide good guidance for what other content you should consider for your platform.
Distribution:
Using demand data, you can understand where to distribute "Solar Opposites" on your platform. The show has outstanding demand across all platforms and it has good travelability, which means it has good international appeal. The Parrot Pulse for the show provides measures of how well it performs across six dimensions with regard to global performance. "Solar Opposites" is in the 97.6th percentile in the comedy genre in Turkey, which indicates a high viewer engagement.
Marketing:
Demand data can be used to optimize your marketing efforts for "Solar Opposites", even before its premiere. Based on the data, demand spiked in late January 2024 for Turkey, which indicates which marketing campaign has been successful. Moreover, the show has good momentum, which indicates that the show is gaining popularity, and a good reach, meaning it is reaching a wide group of people.
Expanding Globally:
Looking at the top 10 global markets where "Solar Opposites" is most in-demand over the last 30 days, the show outperforms the demand of the average TV show in each of these markets, indicating that it has global appeal. The United States is the show's number one market with outstanding demand, with the show achieving demand of 11.1x in the United States. Based on this data, there is potential to explore its distribution in other markets.
In conclusion, demand data plays a vital role in enabling entertainment executives to make informed decisions for their platforms. The data we analyzed for "Solar Opposites" in Turkey provides valuable insights into the content's value, appeal, and global performance. Whether you are making decisions about programming, distribution, acquisition, or marketing, using demand data can help you make better decisions for the success of your platform.
Solar Opposites's travelability to Turkey in the last 30 days is 6%, which means that the audience demand for Solar Opposites is 6% of the demand in its country of origin, United States. Click through to another market to discover how well Solar Opposites travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Hulu‘s Solar Opposites is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Hulu and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Solar Opposites, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Animated Comedy), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 18, 2024, 2:04 p.m. PST using global television demand data from Parrot Analytics for Solar Opposites in Turkey. We provide our partners with smart SVOD workflows to help them drive better and more informed content investment strategies. Contact us today to find out more.