The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive seeking to make more informed content decisions related to content valuation, acquisition, development, or distribution in Turkey, demand data can be a valuable tool. For example, looking at the analysis of "Spartacus" in Turkey during March 2024, we see that the show has a demand of 2.7 times the average show in Turkey. This is a strong indication of the value of the content. You can also see the percentage of titles in Turkey that have similar demand, which is only 8.6%. Comparing this show's demand over the last 30 days with that of the last 90 days, you can see that demand is increasing.
Demand data can also be used to help you make more informed acquisition decisions. If you look at what other shows "Spartacus" fans like, you can get an idea of what other content might resonate with your audience. The analysis shows that fans of "Spartacus" also like "House of the Dragon," "Game of Thrones," "House of Cards," "Halo," "Foundation," "Rick and Morty," "South Park," "Reacher," and "Loki."
If you are responsible for programming decisions, you can use demand data to inform how you prioritize certain titles over others. In particular, you may be interested in understanding whether a title is still resonating with your audience over time. The longevity and momentum metrics can provide valuable insight here. For "Spartacus," we see that the show has exceptional longevity, meaning its demand has held up well over time.
If you are involved in distribution decisions, demand data can help you identify the best regions to target for a particular title. For "Spartacus," we see that it has outstanding demand globally, especially in the United States and China. However, there is still good demand in other regions like Germany, France, Russia, Bulgaria, Canada, the United Kingdom, and India. You can also use demand data to help you understand what type of release strategy would work best for a title.
Finally, demand data can help you value content. For "Spartacus," the analysis shows that it has an outstanding global reach. The content valuation can be used to estimate the value of the content library to a platform over time. Additionally, by determining how much a title is worth to another streaming platform, you can estimate the price associated with acquiring this content on your platform.
Spartacus's travelability to Turkey in the last 30 days is 36%, which means that the audience demand for Spartacus is 36% of the demand in its country of origin, United States. Click through to another market to discover how well Spartacus travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Turkey as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. STARZ, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Turkey. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as Spartacus.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as Turkey to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as Spartacus from partners like STARZ.
Studios in Turkey are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for Spartacus? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Turkey, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as STARZ to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Turkey. Contact us now to leverage a return-focused selection criteria for title acquisition from STARZ by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as Spartacus. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as STARZ to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Spartacus), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as STARZ by incorporating country-specific trend and market demand factors for all markets including Turkey. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as Spartacus, including those that have not even been released. Appeal to your target markets, including Turkey, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular STARZ‘s Spartacus is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for STARZ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Spartacus, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Historical Adventure), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:04 p.m. PST using tv demand content analytics from Parrot Analytics for Spartacus in Turkey. We provide our partners with valuable SVOD workflows to help them drive better and more informed content sales strategies. Contact us today to find out more.