The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are several ways in which you can use demand data to help make more informed content-related decisions. Let's take the example of "Star Wars: The Clone Wars," which aired from 2008 to 2020 and had 133 episodes over 7 seasons. In March 2024, the show had 2.7 times the audience demand of the average show in Turkey, and its peak rank in Turkey was #238.
One way to use demand data is for content valuation. By analyzing audience demand, you can determine how much a series may be worth to various platforms in different regions. For example, "Star Wars: The Clone Wars" has high demand in Turkey, where it was 2.7 times above the title average. You could use this information to evaluate its potential value if it were to be acquired or distributed by an OTT or SVOD platform in Turkey.
Demand data also informs decisions about the acquisition of additional content. For example, by analyzing what other shows audiences who enjoyed "Star Wars: The Clone Wars" also like, executives can identify other titles that may be desirable to viewers. In the case of "Star Wars: The Clone Wars," other popular shows included "The Mandalorian," "Futurama," "Rick and Morty," and "The Simpsons".
By understanding global demand, executives can make better decisions about content travelability and the selection of territories to prioritize. "Star Wars: The Clone Wars" maintained exceptional audience demand over time, suggesting that it has high longevity. Furthermore, given its high ranks in several countries, such as the United States, Canada, the United Kingdom, Switzerland, the Netherlands, Romania, Spain, Germany, and France, it could be a good candidate for international distribution.
Demand data can also inform programming decisions. By analyzing changes in demand over time, you can identify audience trends and adjust programming schedules accordingly. For example, the demand spike in late March 2024 for "Star Wars: The Clone Wars" gave executives insight into how its audience was responding to the content and how the programming schedule could be adjusted to capitalize on that interest.
Finally, demand data can be used to inform marketing campaigns, show pre-release audience interest, and measure the success of post-premiere campaigns. By examining the demand performance, executives can learn how to optimize successful marketing campaigns and convert interest into viewership.
In conclusion, demand data can provide valuable insights for entertainment executives working in various industries. Whether it's for content valuation, acquisition, distribution, programming, or marketing, analyzing audience demand is a powerful tool that can help executives make informed decisions. Knowing global demand and audience preferences can better inform executives of what decisions to make and what choices to prioritize, ensuring more efficient and effective decision-making processes.
Star Wars: The Clone Wars's travelability to Turkey in the last 30 days is 17%, which means that the audience demand for Star Wars: The Clone Wars is 17% of the demand in its country of origin, United States. Click through to another market to discover how well Star Wars: The Clone Wars travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Star Wars: The Clone Wars, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 18, 2024, 2:01 p.m. PST using global tv demand datasets from Parrot Analytics for Star Wars: The Clone Wars in Turkey. We provide our partners with far-reaching media industry competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.