The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use the demand data of a TV series to make more informed content, acquisition, distribution, or programming decisions. The demand data can help address various questions, such as the value of a content library to a platform over time, how to value IP globally, how to determine the ROI of a specific title, and how to assess a TV series' ability to drive subscriptions and mitigate churn. In this context, let us understand how the demand data of Steven Universe for the month of February 2024 in Turkey can help you make better decisions.
To begin with, Steven Universe has 2.3 times the audience demand of the average show in Turkey over the last 30 days, which indicates good demand for the show. Moreover, demand for this show has been increasing recently. Hence, the show can be considered as a strategic asset for a streaming platform as it can drive subscriptions and mitigate churn.
Additionally, Steven Universe achieved the peak rank of #480 in Turkey and moved up in its rank by 106 spots during February in Turkey. It's ranking at the 97.8th percentile in the comedy genre in February, which means it has higher demand than 97.8% of all comedy titles in Turkey. The demand for Steven Universe in Turkey was 6% of the demand in its country of origin, the United States. This information can be valuable for distribution decisions as it provides a clear picture of the show's popularity in Turkey.
Furthermore, comparing the performance of Steven Universe on a 1-year rolling basis versus the last 30 days reveals some interesting insights. The show's average demand on a rolling year basis was 1.2 times the average title, compared to 2.3 times the title average for the last 30 days. This indicates that the show has increased popularity, and considering the upward trend in demand, acquiring or renewing this show can be a wise decision.
Moreover, by examining the top 10 global markets where Steven Universe is most in-demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each of these markets. The United States is Steven Universe's number one market globally, where the show achieved exceptional audience demand of 15.5x. It's essential to note that many of these markets are in the continent of America, implying that this show can have better demand in this region. This information can be helpful to determine the show's regional popularity and decide whether to expand its reach in new markets.
Another crucial aspect of demand data is that it can be used to estimate cannibalization of audiences if a title is available on multiple services. Steven Universe's platform-specific marginal revenue contribution and how it drives engagement across the rest of the catalog can be calculated. Therefore, content distributors can value Steven Universe globally and determine its worth for another streaming platform.
In conclusion, demand data of Steven Universe shows an upward trend, which implies that the show is quite popular in Turkey and other countries globally. The show's audience demand, global performance, and regional popularity can be used to make informed decisions concerning content valuation, acquisition, distribution, and programming decisions. Hence, demand data of a TV series like Steven Universe can provide useful insights that can help entertainment executives make better decisions in the highly competitive entertainment industry.
Steven Universe's travelability to Turkey in the last 30 days is 6%, which means that the audience demand for Steven Universe is 6% of the demand in its country of origin, United States. Click through to another market to discover how well Steven Universe travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Cartoon Network‘s Steven Universe is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Steven Universe, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on March 29, 2024, 4:38 a.m. PST using global television demand datasets from Parrot Analytics for Steven Universe in Turkey. We provide our partners with essential entertainment industry analyses to help them drive better and more informed content marketing strategies. Contact us today to find out more.