The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives today are facing an immense amount of pressure to make informed decisions on content acquisition, distribution, and programming in order to stay competitive in a rapidly changing industry. One of the most powerful tools they can use in this process is demand data, which provides detailed insights into audience preferences and behavior. By examining the example of "Subat" in Turkey, we can see how demand data can be used to make more informed decisions and optimize content strategies.
To start with, content valuation is a key component of any executive's decision-making process, and demand data is essential in the valuation process. By analyzing factors such as audience demand, trends in a particular market, and overall engagement with a series, executives can determine the value of a given title to a specific platform or market.
Taking the example of "Subat," we see that the show has 5.0 times the audience demand of the average show in Turkey over the last 30 days, indicating a good level of demand. With only 8.6% of all TV shows having this level of demand, it is clear that this series is above average in terms of audience engagement. The fact that demand has been increasing in recent days, with the show moving up 203 spots during February in Turkey, suggests that there may be growing interest in this particular series.
Furthermore, the fact that "Subat" is highly popular in the mystery genre in Turkey, ranking at the 99.2th percentile, indicates that this show has strong appeal within a specific genre. By leveraging this kind of data, executives can not only understand the audience's preferences, but also use this information to inform content strategies, such as adjusting marketing campaigns or content selection for their platform or network.
Additionally, demand data can be used to make important distribution decisions. By understanding where and how a show is performing in different markets, executives can make informed decisions about future distribution opportunities. In the example of "Subat," we see that Turkey is its number one global market, with good audience demand, followed by Germany with okay demand. By looking at the show's performance in other markets, executives can begin to understand where there are opportunities for additional growth and exposure.
Finally, demand data can also be leveraged to inform programming decisions. By understanding audience preferences and engagement patterns for a particular show, executives can adjust programming schedules and promotional strategies to maximize impact. With "Subat," we see that demand spiked in late February 2024 in Turkey, suggesting that this may be an opportune time to increase promotion and accelerate the show's momentum.
This is just the beginning of what demand data can offer entertainment executives looking to make more informed content, acquisition, distribution, and programming decisions. In a highly competitive industry, having this kind of personalized data can be the difference between a show that is successful and one that falls short.
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Our TV audience measurement dataset is truly global. Discover how popular Eflatun Film‘s Subat is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Eflatun Film and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Subat, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:03 p.m. PST using tv demand metrics from Parrot Analytics for Subat in Turkey. We provide our partners with valuable television series competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.