The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, your decisions should always be based on data, and Parrot Analytics provides information on audience demand to ensure that the insights you gain are accurate, timely, and global, leading to better content decisions, whether in content valuation, acquisitions, programming, or distribution. Here's how the demand data for "Succession" in Turkey during March 2024 can inform your decision-making process:
Content Valuation: Using Parrot Analytics' content valuation system based on demand data, you can determine the value contribution of "Succession" to any platform in Turkey and any region. With 13.4 times the audience demand of the average show in Turkey over the last 30 days, "Succession" provides outstanding value. Additionally, by tracking the global demand data of the show, you can evaluate potential international appeal and allocate funds accordingly.
Acquisitions: You can use demand data to estimate the ROI a specific title will bring to your platform. The travelability and global Parrot Pulse score of "Succession" make it clear that the show is popular both abroad and at home in the United States, warranting further consideration for acquisition.
Programming: By understanding which genres are resonating most with your audience, you can tailor your programming lineup and prioritize shows accordingly. It is crucial to keep track of audience demand on a rolling year basis to assess how well the series is holding up over time, as well as changes in demand over time. For "Succession," its longevity and momentum metrics show that it has maintained an exceptional level of demand over time, despite a recent decrease in demand in Turkey.
Distribution: By tracking where a show's audience demand is highest, you can tailor your distribution strategy for specific regions. In this case, "Succession" has particularly high demand in the United States, United Kingdom, Russia, Canada, France, Germany, Australia, Netherlands, and India, indicating potential success for distribution in those markets.
Content Decisions: Parrot Analytics demand data can help you make data-driven decisions around marketing strategy, talent partnerships, and whether or not to develop a show into a franchise. In the case of "Succession," its outstanding demand score in comedy indicates that it may outperform similar titles in a comedy roster. Furthermore, shows like "Ted Lasso" and "The Mandalorian" that appear on the list of shows similar to "Succession" are rising in popularity. These trends could suggest that expanding into other genres, such as drama or sci-fi, may be worth considering.
In conclusion, by using Parrot Analytics' demand data to analyze "Succession" in Turkey in March 2024, you can gain insights that help you make informed decisions on content valuation, acquisitions, programming, and distribution. Understanding audience demand on a global scale can give you a competitive edge in the highly competitive entertainment industry.
Succession's travelability to Turkey in the last 30 days is 50%, which means that the audience demand for Succession is 50% of the demand in its country of origin, United States. Click through to another market to discover how well Succession travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s Succession is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Succession, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Political Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:04 p.m. PST using television demand metrics from Parrot Analytics for Succession in Turkey. We provide our partners with extensive TV series know-how to help them drive better and more informed content partnership strategies. Contact us today to find out more.