The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an OTT platform executive or SVOD platform executive and are looking for content acquisition, "Sura & Seyit" is a show to consider due to its high demand, which is 3.0 times the average in Turkey. Its rising demand in recent months indicates a growing audience. Additionally, it has a good overall demand ranking compared to other TV shows. The show has increased popularity in the last 30 days, which is a positive trend.
If you are working for a TV production company or studio, "Sura & Seyit" could be a good candidate for distribution or programming based on its performance. The show is in the history genre and ranks at the 98.5th percentile in its genre, meaning it has a higher demand than 98.5% of all history shows in Turkey. The show's global performance is okay, and it outperforms the demand of the average TV show in each of its top 10 global markets. If you want to expand globally, "Sura & Seyit" could be a great choice as its demand is okay in many countries.
If you are working at an entertainment talent agency, this data on the show can inform decisions about talent, branding, and partnerships. For example, you can identify which shows are similar to "Sura & Seyit", and which actors from the show have appeal for audiences. By analyzing the taste clusters of the audience, you can gain insight into which genres could attract new subscribers to an SVOD service and which shows should be acquired to keep current audiences happy.
Lastly, content valuation can be performed by leveraging the demand data. Executives from a TV series financing company can use data to estimate the baseline value of a title, its ability to drive subscriptions and mitigate churn, and how it contributes to the platform-specific marginal revenue. Even content distributors could find value in using the demand data to value content and find new opportunity markets for content distribution.
In conclusion, demand data provided by Parrot Analytics offers significant value for entertainment executives working across different companies and roles. It can help in making informed content, acquisition, distribution, and programming decisions, and assist with content valuation. The insights provided by Parrot Analytics can help build a more successful entertainment ecosystem.
This is Sura & Seyit's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Sura & Seyit travels internationally.
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Acquire the best shows from partners such as Star TV to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. Sura & Seyit), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Star TV‘s Sura & Seyit is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Star TV and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Sura & Seyit, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Romantic Drama), using our globally standardized Demand Expressions® metric.
This page has been altered on March 28, 2024, 8 a.m. PST using global demand data from Parrot Analytics for Sura & Seyit in Turkey. We provide our partners with extensive content insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.