The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, there are several ways you can use demand data to make informed decisions, and the case of "The 100" in Turkey provides us with useful insights.
Firstly, demand data can be used in content valuation by revealing the dollar value contribution of any title, to any platform, in any region. The Parrot Analytics content valuation system is powered by global content demand and can determine the baseline value of a title, estimate the value of exclusivity, and assess how well a TV series is performing as an acquisition-driving or churn-reducing title. Observing the current level of demand for "The 100" in Turkey provides an understanding of how popular the show is and how it is performing compared to other titles. It has a demand of 4.7 times the average show in Turkey over the last 30 days, which is good, and ranks in the 99.1th percentile in the mystery genre, indicating that it has higher demand than 99.1% of all mystery titles in Turkey. Data also shows that "The 100" has higher demand than other popular titles in Turkey such as "Rick And Morty", "The Mandalorian", and "The Blacklist".
Secondly, demand data provides valuable insights into which titles should be acquired or distributed by revealing what types of content have the potential to increase engagement or attract subscribers. For example, by examining the top 10 global markets where "The 100" is most in-demand, we find that this TV series outperforms the demand of the average TV show in each of these markets, including China, Netherlands, Germany, and Spain. This information can inform a platform's decision to distribute "The 100" in these markets, potentially increasing engagement and attracting subscribers.
Thirdly, demand data is useful for programming decisions as it informs the optimal release strategy and pricing. For instance, "The 100" achieved its peak rank of #221 in Turkey, which shows that the release strategy used was effective. Moreover, by observing that demand for "The 100" spiked in late February 2024 in Turkey, it could be inferred that specific marketing promotions or events were successful.
Fourthly, demand data can be used to inform subscriber acquisition and retention strategies, such as which titles should be bought to grow or keep audiences. In the case of "The 100", it has had exceptional longevity and momentum, which makes it an excellent choice to retain subscribers as it has maintained its performance over time and has had great pace of growth. The insights gained from demand data will further inform promotional campaigns targeting audiences, giving entertainment executives the best possible chance of success.
Finally, demand data informs decisions on where to distribute content and helps to identify untapped markets of opportunity. In the case of "The 100" in Turkey, demand for the show was 24% of the demand in its country of origin, the United States, which suggests that there is significant untapped market potential for the show in Turkey. By using detailed information on genre preferences and popularity, along with current trends, entertainment executives can make informed and strategic decisions about where to distribute and promote their content.
In summary, demand data provides entertainment executives with powerful insights into how audiences interact with different types of content. "The 100" in Turkey helps to demonstrate how to make more informed content, acquisition, distribution and programming decisions through data analysis. Whether it is understanding local market trends, identifying untapped markets or assessing franchise potential of content, demand data offers a range of insights that can inform strategic decision making.
The 100's travelability to Turkey in the last 30 days is 34%, which means that the audience demand for The 100 is 34% of the demand in its country of origin, United States. Click through to another market to discover how well The 100 travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular the cw‘s The 100 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for the cw and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The 100, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Sci-fi Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on March 29, 2024, 2:45 a.m. PST using global tv demand metrics from Parrot Analytics for The 100 in Turkey. We provide our partners with essential subscription-video-on-demand capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.