The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're a TV executive working in Turkey, analyzing Parrot Analytics' data on "The Big Bang Theory" can help you make more informed content acquisition decisions. Suppose you're considering acquiring this show for your platform. In that case, looking at its demand data will give you a clear indication of its popularity in Turkey, where it achieved 9.2 times the audience demand of the average show over the last 30 days. Additionally, its genre ranking at the 99.5th percentile in February in Turkey, meaning that it has been more in demand than 99.5% of all comedy titles during this period. If the show is already available on your platform, keep track of its demand trends to monitor its performance and decide whether it's worth renewing the license further.
Moreover, understanding audience demand data can help in programming decisions. For example, if "The Big Bang Theory" is already available on your platform, analyzing which other titles have high affinity with this show's fans can help you decide which shows to include in your catalog and improve the potential for customer retention.
If you're interested in understanding the value of this show in your market, Parrot Analytics' content valuation system powered by global content demand, based on the audience demand data, can help you calculate its dollar value contribution to your platform in Turkey.
Furthermore, analyzing the show's worldwide audience demand and travelability can assist you in making informed decisions concerning distribution rights, as it provides an independent measure of its global performance across several dimensions, with high ratings across the board for the show's performance. It also helps you identify the best target markets for its distribution in regions where the show has less international demand.
Finally, the data regarding the top ten global markets where "The Big Bang Theory" is most in-demand over the last 30 days can provide insight into the potential for maximum ROI for this title in specific markets, either through acquisition or targeted marketing.
The Big Bang Theory's travelability to Turkey in the last 30 days is 32%, which means that the audience demand for The Big Bang Theory is 32% of the demand in its country of origin, United States. Click through to another market to discover how well The Big Bang Theory travels internationally.
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Acquire the best shows from partners such as CBS to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Big Bang Theory), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s The Big Bang Theory is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Big Bang Theory, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2 p.m. PST using tv demand datasets from Parrot Analytics for The Big Bang Theory in Turkey. We provide our partners with smart media industry competencies to help them drive better and more informed content investment strategies. Contact us today to find out more.