The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
How Demand Data Helps Entertainment Executives Make Informed Content Decisions: A Case Study of "The Cleveland Show" in Turkey
As an entertainment executive, understanding demand is crucial in making informed content decisions. Demand data is a powerful tool that can help determine what content will resonate with audiences in any given global market. In this article, we will use "The Cleveland Show" in Turkey as a case study to demonstrate how entertainment executives can leverage demand data to make informed content or programming decisions.
Content Valuation: Understanding the Value of a TV Series
One of the primary questions executives need to answer is how much a TV series is worth. Demand data can provide insights into the economic value of any title, to any platform, in any region. For "The Cleveland Show," we can see that its demand is good, with 3.9 times the audience demand of the average show in Turkey over the last 30 days. Using this data, executives can make more informed decisions about how much to spend on content and assess the value of exclusivity.
Acquisition and Distribution Decisions: Determining What Content to Buy
Executives also need to determine what type of content exhibits the opportunity to acquire or produce. By understanding audience demand, entertainment companies can identify what content is most popular in any global market and adjust their acquisition strategies accordingly. In the case of "The Cleveland Show," we see that demand for the show in Turkey is good, putting it in the 98.9th percentile for the comedy genre. Executives looking to acquire Turkish comedy content can use this knowledge to make informed acquisition decisions.
Programming Decisions: Understanding How to Optimize Content
Demand data can also provide insights into the best release strategy for a show and how to optimize content to ensure it is being seen by the right audience. In the case of "The Cleveland Show," we see that the demand spiked in late March 2024 for Turkey. This insight can help executives adjust their programming decisions to ensure that the show is being distributed in the optimal way to meet viewer demand.
Content Discovery and Promotion: Finding the Right Platform and Partnerships
Demand data can also inform decisions about where to distribute content and what partnerships to pursue. By understanding what platforms have the highest demand and what genres are resonating most with a current audience, executives can make informed decisions about how to distribute and promote their content. For "The Cleveland Show" in Turkey, we see that this show outperforms the demand of the average TV show in Canada, Switzerland, Germany, and Romania.
In conclusion, demand data is a critical tool that entertainment executives can leverage to make informed decisions about content, distribution, and programming. By examining the case study of "The Cleveland Show" in Turkey, we can see how executives can use demand data to make informed content decisions and drive growth in their business.
The Cleveland Show's travelability to Turkey in the last 30 days is 45%, which means that the audience demand for The Cleveland Show is 45% of the demand in its country of origin, United States. Click through to another market to discover how well The Cleveland Show travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FOX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Cleveland Show, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Animated Sitcom), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 22, 2024, 2:01 p.m. PST using television demand content from Parrot Analytics for The Cleveland Show in Turkey. We provide our partners with far-reaching TV series workflows to help them drive better and more informed content acquisition strategies. Contact us today to find out more.