The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, the demand data of a TV show like "The Last Of Us" presents us with valuable information to help make more informed decisions concerning content acquisition, distribution, and programming. For instance, according to the data provided for Turkey, the audience demand for the show is exceptional, ranking at 14.6 times the average show in the last 30 days, and only 2.7% of all TV shows have this level of demand. This information suggests that the show has a considerable fan base that can generate significant value for content distributors or SVOD platforms that license the show.
Additionally, this data can help content executives make decisions about content valuation. For example, using Parrot Analytics' content valuation system, the economic value of the show to any platform in Turkey can be revealed. This information could enable executives to assess the show's potential to drive subscriptions or mitigate churn. Furthermore, data on the global demand for "The Last Of Us" provides a basis for assessing its value and whether it is worth investing in or including in a content library.
Demand data can also help entertainment executives understand the popularity of TV shows and the audience's taste clusters. In the case of "The Last Of Us," the data indicates that the TV show is a top performer in the thriller genre, ranking at the 99.7th percentile in March 2024. Additionally, the data shows that fans of "The Last Of Us" in Turkey also like other TV shows like "House Of The Dragon," "Rick And Morty," and "Ted Lasso." This information could help executives with deciding on content acquisition and defining a content strategy that resonates with the audience's taste.
Another valuable insight from the data provided is the TV show's global performance across six parameters, which include travelability, longevity, momentum, franchisability, reach, and global audience demand. This data presents executives with a holistic understanding of the performance of a TV series, which is vital to strategic decision making when planning content strategies, licensing decisions, or programming schedules.
In summary, demand data presents entertainment executives with crucial information that helps them make more informed decisions in content acquisition, distribution, programming, and content valuation. The demand data of TV shows like "The Last Of Us" can reveal a show's potential value to any platform in any region, provide insight into the audience's taste clusters, and its global performance across different dimensions. Overall, demand data is incredibly valuable in the competitive and dynamic environment of the media industry.
The Last Of Us's travelability to Turkey in the last 30 days is 47%, which means that the audience demand for The Last Of Us is 47% of the demand in its country of origin, United States. Click through to another market to discover how well The Last Of Us travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s The Last Of Us is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Last Of Us, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Action Drama), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:03 p.m. PST using global television demand data from Parrot Analytics for The Last Of Us in Turkey. We provide our partners with deep subscription-video-on-demand analyses to help them drive better and more informed content partnership strategies. Contact us today to find out more.