The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can be useful to entertainment executives when making decisions involving content valuation, acquisition, distribution, programming, and other areas. One way to understand the impact of demand data is to look at an example. For instance, let's examine "The Late Show With Stephen Colbert" in Turkey during March 2024.
First and foremost, demand data can help assess the true value of a TV series. In this case, we find that "The Late Show With Stephen Colbert" has demand that is 2.9 times that of an average show in Turkey over the last 30 days, which places it in the 8.6th percentile. This information is crucial for content valuation purposes, as it reveals just how popular the show is in the market. Additionally, the trend data shows that demand for the show is currently increasing over time. This can provide valuable insights into how to allocate budget and resources when it comes to financing, marketing, and distribution of the show.
Secondly, demand data can help make more informed content acquisition decisions. Understanding which other shows are popular among fans of "The Late Show With Stephen Colbert" can provide insight into what shows would complement their viewing habits. This information can then be used to acquire or produce additional content that appeals to that specific subset of the audience. This information can also be used to inform programming decisions, as it shows what type of content would keep existing audiences engaged and attracting new ones.
Thirdly, by examining metrics like travelability and reach, executives can determine how well a show performs globally. For example, we find that "The Late Show With Stephen Colbert" has an outstanding travelability, meaning the show is in demand not just in Turkey but around the world as well. This can help guide distribution decisions on where to export the show and identify international markets where it should be prioritized. Additionally, the show ranks in the 99.6th percentile in the talk-show genre, revealing that the show's audience demands are higher than 99.6% of all talk-show titles in Turkey. This is particularly crucial for content distributors and pay TV networks who must identify shows that will translate to a new audience.
Lastly, demand data can inform talent agencies on optimal brand partnerships to expand the show's viewership, and provide insight into under-monetized titles. This data can help identify new markets for distribution, optimal release strategies, and provide further indications of a show's cultural impact.
In conclusion, access to audience demand data can provide valuable insights that can inform strategic content, acquisition, distribution, and programming decisions. In summary, content valuation, travelability, longevity, momentum, franchisability, affordability, and many other dimensions can be used to calculate the ROI of a specific title, assess its ability to retain subscribers, identify opportunities for acquisition or production and distribution, and compare content against other titles on the market.
The Late Show With Stephen Colbert's travelability to Turkey in the last 30 days is 12%, which means that the audience demand for The Late Show With Stephen Colbert is 12% of the demand in its country of origin, United States. Click through to another market to discover how well The Late Show With Stephen Colbert travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Turkey as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Variety genre and assess the strengths and weakness of the competition’s content e.g. CBS, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Turkey. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Late Show With Stephen Colbert.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Variety. Using audience demand data, explore markets such as Turkey to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Late Show With Stephen Colbert from partners like CBS.
Studios in Turkey are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Variety) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Late Show With Stephen Colbert? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Turkey, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as CBS to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Turkey. Contact us now to leverage a return-focused selection criteria for title acquisition from CBS by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Late Show With Stephen Colbert. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as CBS to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Late Show With Stephen Colbert), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Variety genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as CBS by incorporating country-specific trend and market demand factors for all markets including Turkey. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Variety. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Late Show With Stephen Colbert, including those that have not even been released. Appeal to your target markets, including Turkey, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular CBS‘s The Late Show With Stephen Colbert is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Late Show With Stephen Colbert, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Late Night Talk Show), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 19, 2024, 2:02 p.m. PST using television demand metrics from Parrot Analytics for The Late Show With Stephen Colbert in Turkey. We provide our partners with essential TV know-how to help them drive better and more informed content sales strategies. Contact us today to find out more.