The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an entertainment executive looking to make better content decisions, much can be gleaned from examining a title like "The Mandalorian" through the lens of demand data. Using Parrot Analytics' powerful content valuation system, executives can gain insights to make informed decisions regarding content acquisition, content distribution, programming, and content valuation.
For "The Mandalorian," the demand is exceptional in Turkey, with 10.1 times the audience demand of an average TV show in the country. This is an important metric for content valuation as it can help determine how much a content library or individual series is worth to a particular platform in terms of audience engagement. By looking at the trend of demand, it can be noted that demand has decreased in Turkey for "The Mandalorian" in February 2024 by 54.1%. This can be taken as a signal for potential programming and distribution adjustments in terms of the region.
Additionally, examining the genre-specific demand distribution can help you pinpoint the preferences of your target audience. For "The Mandalorian," it ranks at the 99.7th percentile in the fantasy genre in Turkey, indicating that the show is more in demand than 99.7% of all fantasy titles in the country. This information can be helpful in creating content that appeals to local audience preferences.
From an acquisition standpoint, understanding the show's travelability score, which quantifies a show's international demand relative to its home market, is essential. For "The Mandalorian," its travelability is exceptional, meaning it has a high potential to travel well in other markets.
Moreover, examining the global demand trends for "The Mandalorian" can help determine which regions may be best to target for distribution of the series. In this case, the show's number one market is the United States, followed by the United Kingdom. Canada, Germany, Russia, Spain, France, Australia, and Brazil also show outstanding demand. By understanding the regional demand for a title, executives can make informed decisions about the shows they should be acquiring to create more diverse content libraries and programming lineups.
Finally, "The Mandalorian" analysis reveals that the show has exceptional momentum, meaning that the pace of its growth in demand is remarkable. The show has a high potential for spinoff potential or franchisability, which is also beneficial for content and asset valuation assessment.
Overall, utilizing demand data can provide valuable insight into a show's worth in terms of audience engagement and its potential for success in different regions. By examining the specific questions related to content valuation and the demand data above, the entertainment executives can make informed content acquisitions, programming, and distribution decisions that resonate with their audience.
The Mandalorian's travelability to Turkey in the last 30 days is 27%, which means that the audience demand for The Mandalorian is 27% of the demand in its country of origin, United States. Click through to another market to discover how well The Mandalorian travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney+‘s The Mandalorian is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Mandalorian, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Sci-Fi Action), using our globally standardized Demand Expressions® metric.
This page has been altered on March 19, 2024, 2:56 a.m. PST using television demand datasets from Parrot Analytics for The Mandalorian in Turkey. We provide our partners with essential TV insight to help them drive better and more informed content investment strategies. Contact us today to find out more.