The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, understanding audience demand data can help you make more informed decisions about content valuation, acquisition, distribution, and programming. To demonstrate this, let's take a look at "The Night Agent" in Turkey for the month of January 2024.
Firstly, Parrot Analytics' analysis reveals that "The Night Agent" has 2.2 times the audience demand of the average show in Turkey over the last 30 days. This demand is good and only 8.6% of all TV shows achieve this level of demand. It is important to note that demand for the show is increasing, with its demand up from 1.7 times the average over the last 90 days.
The show has also achieved a peak rank of #357 in Turkey, but during January, it dropped in its rank by 142 spots, which may indicate a shift in audience interest.
"The Night Agent" ranks at the 97.6th percentile in the mystery genre in Turkey in January, meaning it has higher demand than 97.6% of all mystery titles in the country. This bodes well if your platform is looking to acquire or produce mystery content in the Turkish market.
By examining other shows that fans of "The Night Agent" also like, such as "The Mandalorian", "The Last Of Us", and "Loki", you can gain insights on potential content acquisition and programming decisions.
Demand for "The Night Agent" decreased in Turkey by 26.7% during January, but demand spiked in mid-January, suggesting that the show may still have potential to attract audiences.
Additionally, comparing the performance of "The Night Agent" on a 1-year rolling basis versus the last 30 days, we observe a 2.4% increase in peak demand in the last 30 days, indicating increased popularity of the show.
Finally, by examining the top 10 global markets where "The Night Agent" is most in-demand over the last 30 days, we find that the show outperforms the demand of the average TV show in each of these markets, suggesting that it has global appeal. "The Night Agent" is most in-demand in Russia, followed by Ukraine, the United States, China, the United Kingdom, South Africa, Canada, Kenya, and Australia respectively. Understanding which markets show high demand for a specific title can guide decisions about where to distribute or market the content.
In conclusion, demand data can inform a range of strategic content decisions, including content valuation, acquisition, distribution, and programming. By utilizing insights like those provided by Parrot Analytics' analysis of "The Night Agent", executives at OTT platforms, studios, TV production companies, and more can make more informed decisions to help grow their business.
The Night Agent's travelability to Turkey in the last 30 days is 19%, which means that the audience demand for The Night Agent is 19% of the demand in its country of origin, United States. Click through to another market to discover how well The Night Agent travels internationally.
Answer one question and put our thinking to work on your challenges.
Who are you in the industry?
Capture more value from content opportunities in Turkey as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Action and Adventure genre and assess the strengths and weakness of the competition’s content e.g. Netflix, leading to increased commercial efficiency and ROI.
Support casting decisions with empirical market data for Turkey. Contact us now to reveal hidden talent insights, through a combination of affinity and trait analysis, encompassing both global and market-based factors to determine who is truly worth an investment. Discover new business opportunities and assess the strengths and weakness of the competition’s offerings including specific titles such as The Night Agent.
Produce with confidence whilst mitigating downside risks. Contact us now to decrease production risks by combining content genome insights with demand data to increase the likelihood of a successful series: Gain deep insights into character, talent, setting, plot, theme and genre preferences, including Action and Adventure. Using audience demand data, explore markets such as Turkey to discover lucrative new sales opportunities whilst evaluating the expected ROI for new series acquisitions such as The Night Agent from partners like Netflix.
Studios in Turkey are now empowered to fuse art with science for the next global hit. Contact us to gain deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences (e.g. Action and Adventure) - for both local and global content. Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gain a holistic view of future content performance, pre-development.
Are you seeking distribution for The Night Agent? Lead global content negotiations with authority. Contact us now to discover if you should prioritize markets such as Turkey, based on country-specific audience demand - including territories where commercial rights have not yet been granted. Apply a demand-based framework to negotiations with potential distribution partners such as Netflix to maximize the deal value. Assess the strengths and weakness of the competition’s content, leading to increased commercial efficiency and ROI.
Maximize advertising revenues from new audiences in Turkey. Contact us now to leverage a return-focused selection criteria for title acquisition from Netflix by incorporating country-specific trend and market demand factors. Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand for specific titles such as The Night Agent. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.
Acquire the best shows from partners such as Netflix to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Night Agent), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Action and Adventure genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Netflix by incorporating country-specific trend and market demand factors for all markets including Turkey. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Action and Adventure. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as The Night Agent, including those that have not even been released. Appeal to your target markets, including Turkey, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Night Agent is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Night Agent, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Action Thriller), using our globally standardized Demand Expressions® metric.
This page has been refreshed on Feb. 22, 2024, 1 p.m. PST using tv demand datasets from Parrot Analytics for The Night Agent in Turkey. We provide our partners with meaningful TV series competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.