The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you're an entertainment executive, demand data, such as that provided by Parrot Analytics, can prove a valuable asset to help make more informed content decisions. This can include the decision to capitalize on a particular show's success by acquiring or expanding its distribution, developing a new show targeted at audiences who have shown interest in similar programming, or simply better understanding audience preferences and dislikes.
Using the example of "The Paradise," let's take a closer look at how specific pieces of demand data can be leveraged to make more informed decisions about content valuation, distribution strategy, and programming decisions.
- Content Valuation: Using demand data, entertainment executives can determine the monetary worth of any particular show. "The Paradise" has 4.2 times the audience demand of the average show in Turkey over the last 30 days, which indicates good audience engagement. Additionally, "The Paradise" ranks at the 98.9th percentile in the history genre, meaning it is in high demand - higher than 98.9% of all history titles in Turkey. This data could indicate to a streaming platform or TV series financing company that "The Paradise" has strong content valuation and could potentially offer a good return on investment.
- Acquisition Decisions: Based on demand data, entertainment executives can judge whether a particular show could be a good acquisition for their platform. In the case of "The Paradise," audience demand in Turkey increased during the second half of March 2024, which could indicate a positive trend. Additionally, "The Paradise" has strong demand in global markets, such as the United States, where it achieved outstanding audience engagement of 12.2x. This data could lead a content distributor or SVOD platform to pursue "The Paradise" for acquisition.
- Distribution Decisions: Audience demand data can play an important role in determining how shows should be distributed to maximize the likelihood of success. For instance, "The Paradise" has good demand in a number of countries, such as Brazil, Germany, and India, as well as in Turkey, where it experienced a decrease in demand during March. Based on this data, entertainment executives might want to prioritize marketing the show more heavily in the markets where it has the most demand, or looking at ways to tap into the audience demand trickling in from elsewhere.
- Programming Decisions: Using demand data, entertainment executives can make informed decisions about how to program their content and when it will be most likely to succeed. Based on the data for "The Paradise," for example, demand spiked in late March 2024, indicating that this may be a good time to market the show or to create additional marketing strategies, such as promotional partnerships. Additionally, by examining the fans of "The Paradise," a TV production company or studio might consider tapping into the popularity of shows like "Star Trek: Prodigy," "Ice Pilots NWT" or "The Vampire Diaries" to attract similar audiences.
In conclusion, analyzing audience demand data provides valuable insights for strategic decision-making for entertainment executives in the OTT and linear TV industry. By using metrics like demand data, executives can make more informed decisions about content valuation, acquisition decisions, distribution strategy, and programming decisions. Furthermore, understanding content demand can help entertainment companies identify new opportunities for growth and craft content strategies that will successfully attract and retain audiences.
The Paradise's travelability to Turkey in the last 30 days is 33%, which means that the audience demand for The Paradise is 33% of the demand in its country of origin, United Kingdom. Click through to another market to discover how well The Paradise travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s The Paradise is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Paradise, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Family Drama), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2:03 p.m. PST using global demand data from Parrot Analytics for The Paradise in Turkey. We provide our partners with comprehensive TV industry analyses to help them drive better and more informed content investment strategies. Contact us today to find out more.