The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working at a TV production company or content distributor, there are many strategic decisions to be made that can either lead to success or failure. Targeting specific audiences and markets is essential for creating relevant, in-demand content. Demand data is a valuable tool that can help executives make more informed content, acquisition, distribution, and programming decisions.
The analysis of "The Powerpuff Girls (2016)" for the month of February 2024 in Turkey provides valuable insights that can assist in making strategic decisions. For example, the 3.0 times average show demand indicates that "The Powerpuff Girls (2016)" is highly popular among Turkish audiences. Using demand data can help a company in content valuation, which means it can provide information on how much a series is worth, how much demand for any show contributes to the platform, how well a title drives engagement across the rest of the catalog, and more.
Demand data can help companies to make more informed decisions based on the global appeal of IP. For instance, it can reveal which content is most popular globally, as well as the value of a content library to a platform over a given period.
If the focus is on a particular market, demand data can reveal what genres of TV shows are most in-demand across the different local markets. In the case of "The Powerpuff Girls (2016)", the information revealed that the show ranked at the 98.2th percentile in the comedy genre, indicating that there is a high demand for this genre in Turkey. Audience data can also reveal under-monetized titles and new opportunity markets for content distribution.
The travelability dimension of "The Powerpuff Girls (2016)" shows that the show has a good international demand in this case. This information can be valuable for companies that want to expand globally and help them in planning their future content.
Demand data can also provide insights into the performance of the marketing campaign, whether the show has become part of the cultural zeitgeist and the show's ability to drive subscriptions and mitigate churn, amongst others.
Ultimately, demand data can assist with the decision-making process in making more informed content, acquisition, distribution, and programming decisions. By analyzing the trends, performance, and popularity of a show like "The Powerpuff Girls (2016)", executives can make better-informed decisions and create content that appeals to specific audiences, leading to higher rates of success.
The Powerpuff Girls (2016)'s travelability to Turkey in the last 30 days is 12%, which means that the audience demand for The Powerpuff Girls (2016) is 12% of the demand in its country of origin, United States. Click through to another market to discover how well The Powerpuff Girls (2016) travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Cartoon Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Powerpuff Girls (2016), for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Cartoon), using our globally standardized Demand Expressions® metric.
This page has been modified on April 17, 2024, 2:02 p.m. PST using television demand analytics from Parrot Analytics for The Powerpuff Girls (2016) in Turkey. We provide our partners with comprehensive SVOD capabilities to help them drive better and more informed content advertising strategies. Contact us today to find out more.