The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Using the demand data for "The Promise (Yemin)" in March 2024 in Turkey, we can explore how Parrot Analytics' demand measurement tools can be leveraged to help TV executives make more informed content, acquisition, distribution, or programming decisions.
Firstly, the demand for "The Promise (Yemin)" in Turkey during the last 30 days is good, with demand averaging 2.9x the average show in Turkey. This measurement can help content distributors or platforms to determine the relative value of this show in the market. For instance, the content valuation system, powered by global content demand and supply, can reveal the dollar value contribution of the title in any region and how much it is worth to another streaming platform. Therefore, content executives can decide to increase their investment in the show's marketing or licensing to other platforms.
Secondly, the show managed to achieve a peak rank of #364 in Turkey, and it dropped 44 spots during March 2024. However, the show is still performing better than most dramas in the country, having higher demand than 97.7% of all drama titles. The insight provides useful information when considering acquiring or producing similar content for a TV network or SVOD platform.
Thirdly, the Parrot Pulse insight for "The Promise (Yemin)" reveals that the show has a good longevity dimension, meaning that it keeps maintaining the audience demand over time. Such data can be useful for content financing or production companies to decide whether to invest in a season of the show.
Fourthly, the show has higher demand in Turkey (0.9x); thus, TV executives can look into acquiring the show's distribution rights for other emerging markets or expand the show's reach to more niche audiences.
Finally, comparing the performance of the show in the last 30 days versus the past year could reveal whether any marketing strategies impacted the demand. Also, TV executives can analyze the top 10 global markets where the series is most in-demand to determine the global expansion potential of the show.
To sum up, through Parrot Analytics demand measurement tools, TV executives can use demand data to inform their decisions concerning content investment, acquisition, distribution, programming, and marketing strategies. Also, Parrot Analytics content valuation system can help to incorporate these demand insights into budgeting and to gauge the dollar value contribution of a title to any platform in any region.
This is The Promise (Yemin)'s home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well The Promise (Yemin) travels internationally.
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Acquire the best shows from partners such as Kanal 7 to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. The Promise (Yemin)), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
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Our TV audience measurement dataset is truly global. Discover how popular Kanal 7‘s The Promise (Yemin) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Kanal 7 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Promise (Yemin), for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Soap Opera), using our globally standardized Demand Expressions® metric.
This page has been amended on April 19, 2024, 2 p.m. PST using television demand content from Parrot Analytics for The Promise (Yemin) in Turkey. We provide our partners with extensive TV series competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.