The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
For entertainment executives considering their next programming or content acquisition decision, "The Righteous Gemstones" is a great example of how demand data can be used to evaluate the value of a show and its potential market fit.
Firstly, looking at audience demand in a specific market, such as Turkey, can provide insight into how well a show is performing and how it ranks against other titles. In this case, "The Righteous Gemstones" had demand 2.6 times the average show in Turkey over the last 30 days and spiked in late March. Additionally, the show's audience demand increased by 36.9% during the month in Turkey. This indicates that the show is performing well in Turkey and may potentially have untapped growth in this market.
Furthermore, comparing the demand for "The Righteous Gemstones" in Turkey to its home market, the United States, can reveal how well the show is traveling globally. In this case, the show had 16% of the demand in Turkey compared to the United States, and its travelability was rated as outstanding. This information can be extremely valuable for executives evaluating the global potential of a show and deciding on distribution strategy.
Another valuable piece of information provided by demand data is the show's genre performance and audience affinity. "The Righteous Gemstones" ranked at the 98.2th percentile in the comedy genre in Turkey, indicating it has higher demand than 98.2% of all comedy titles in the market. Additionally, the provided list of similar shows can help executives identify potential cross-over audiences and target similar titles for acquisition.
Finally, looking at the Parrot Pulse for "The Righteous Gemstones" can provide insight into the show's overall global performance and potential. Its outstanding rank in worldwide audience demand and momentum, as well as its good rating for franchisability and reach, indicate a strong potential for continued success and growth.
Overall, demand data can play a crucial role in helping entertainment executives make more informed decisions about programming, content acquisition, and distribution strategy. By analyzing a show's demand performance in specific markets and overall global demand trends, executives can gain valuable insights into a show's potential value, audience fit, and potential future success.
The Righteous Gemstones's travelability to Turkey in the last 30 days is 32%, which means that the audience demand for The Righteous Gemstones is 32% of the demand in its country of origin, United States. Click through to another market to discover how well The Righteous Gemstones travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s The Righteous Gemstones is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Righteous Gemstones, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2 p.m. PST using demand data from Parrot Analytics for The Righteous Gemstones in Turkey. We provide our partners with smart TV capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.