The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The performance of "The Twilight Zone (2019)" in Turkey in January 2024 is a good illustration of how demand data can inform strategic content decisions and content valuation.
Content Valuation:
Using the demand data, we can determine the value of "The Twilight Zone (2019)" to any platform or streaming service in Turkey. The demand data reveals that the show is in the 97.3th percentile of the drama genre, indicating that "The Twilight Zone (2019)" has higher demand than 97.3% of all drama titles in Turkey. The show's demand has been increasing recently, and the demand spike in January suggests that it could be a valuable asset to a streaming service looking to acquire premium content that can potentially drive subscriptions and mitigate churn.
Acquisition Decisions:
As an acquisition executive, this demand data can help you make informed decisions when acquiring TV series or movie rights. "The Twilight Zone (2019)" has been performing well in Turkey, with 2.5 times the audience demand of the average TV show. This indicates that there is a clear audience appetite for the type of content found in "The Twilight Zone (2019)" in Turkey. Additionally, other shows that fans of "The Twilight Zone (2019)" also like can offer insights into the type of programming that would be a good fit for your platform or network, allowing you to shape your acquisition strategy accordingly.
Programming Decisions:
As a programming director, understanding the audience's preferences and how content is performing in different markets can help you make programming decisions that resonate with your audience. For example, with "The Twilight Zone (2019)" performing well in Turkey, you can consider scheduling the show at a time that suits your Turkish audience, and ensure it is available on the platform in an easy-to-access manner. Additionally, understanding that demand for the show is increasing can help you ensure that you don't miss out on the opportunity to capitalize on its growing popularity.
Distribution Decisions:
As a distribution executive looking to license content globally, you can use demand data to make informed decisions about which territories to target. For example, "The Twilight Zone (2019)" is outperforming the demand of the average TV show in the top 10 global markets, including the United States, China, the United Kingdom, Canada, Spain, Germany, and France. With such a high demand in these key markets, it's likely that there will be a significant audience for the show in other territories.
In conclusion, demand data provides a powerful tool for entertainment executives to make strategic content decisions and content valuation. In addition to these, demand data also helps with acquisition, distribution, and programming decisions, thereby enabling entertainment stakeholders to take a more data-informed approach to their business. By leveraging the Parrot Analytics content valuation system, entertainment executives can achieve greater success in their content-related decisions and remain competitive in an increasingly crowded market.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount+‘s The Twilight Zone (2019) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch The Twilight Zone (2019) also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount+ and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Twilight Zone (2019), for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 16, 2024, 2:08 p.m. PST using tv demand datasets from Parrot Analytics for The Twilight Zone (2019) in Turkey. We provide our partners with extensive television series expertise to help them drive better and more informed content advertising strategies. Contact us today to find out more.
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