The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, access to demand data is crucial to make informed content, acquisition, distribution, or programming decisions. Analyzing the performance of a TV series such as "The Voice (US)" during a given timeframe, e.g., Feb 2024 in Turkey, can provide valuable insights into its demand and help guide some strategic decisions.
Firstly, by using demand data to quantify the audience's interest in "The Voice (US)" in Turkey, this series can be valued accurately. With 2.7 times the audience demand of the average show in Turkey over the last 30 days, this TV show's demand is good, and only 8.6% of all TV shows have this level of demand. Understanding this value is essential to determine how much to spend on content and assess the value of exclusivity, which can be conveniently calculated with Parrot Analytics' content valuation system.
Secondly, understanding the demand of this TV show globally can inform acquisition decisions on a global level. The travelability metric, which quantifies the international demand for a show relative to its home market demand, can help predict how a title will perform in other countries. "The Voice (US)" has exceptional travelability, making it a valuable asset to any platform or network.
Thirdly, understanding the audiences' taste clusters can inform the development of new content. By analyzing which other shows "The Voice (US)" fans also like, it is possible to gain insights into what elements are popular, which can then inform the development of new content. Also, this data can be used to make informed supply and demand decisions, as it can show what other TV shows' demand should entice producers to acquire or produce similar content.
Fourthly, analyzing the show's momentum over time can help inform marketing and programming decisions. For instance, studying the pace of growth, or a TV series' momentum, can fundamentally influence the way it is marketed or programmed. In the case of "The Voice (US)," its momentum is exceptional, meaning it is highly sought after by audiences.
Finally, examining the countries where a TV series is in-demand, and how it compares to the average demand in those markets, can help companies plan optimal release strategies. In the case of "The Voice (US)," we can see that it outperforms the demand of the average TV show in each of the top ten global markets where it is most in-demand. This information can help inform where to target marketing campaigns, which platforms to distribute on, and what release strategy will perform best.
In conclusion, understanding and utilizing demand data is essential for entertainment executives. Through the analysis of demand data, they can inform content valuation, acquisition, distribution, and programming decisions and gain insights into global or local market trends, audience taste clusters, momentum, and reach. Parrot Analytics' content valuation system can provide an economic valuation of TV series powered by global content demand and supply. By leveraging demand data, executives can make more informed decisions that ultimately contribute to the success of their business.
The Voice (US)'s travelability to Turkey in the last 30 days is 6%, which means that the audience demand for The Voice (US) is 6% of the demand in its country of origin, United States. Click through to another market to discover how well The Voice (US) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s The Voice (US) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Voice (US), for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Competition Reality), using our globally standardized Demand Expressions® metric.
This page has been reconstructed on April 22, 2024, 2:02 p.m. PST using global tv demand data from Parrot Analytics for The Voice (US) in Turkey. We provide our partners with deep content analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.