The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data analytics is crucial for making informed decisions when it comes to content acquisition, distribution, programming, and financing. One great example of this is analyzing the performance of "The Wheel Of Time" in Turkey for the month of March 2024.
Demand data helps in content valuation, giving insights on how much a show is worth to any platform in any region. The demand for "The Wheel Of Time" is 5.1 times the average TV show in Turkey over the last 30 days, showing that it has good demand in this region. This insight can help in deciding whether to continue investing in the show or not. Moreover, demand has decreased in Turkey, suggesting it may not be the ideal time to market the show further.
The Parrot Pulse (a comprehensive measure of global performance across six dimensions) shows that "The Wheel Of Time" has exceptional worldwide audience demand across all platforms, including outstanding franchisability and reach. This insight tells us the show has the potential to perform well in international markets.
Furthermore, examining the show's performance in different markets gives valuable insights to content distributors. For example, "The Wheel Of Time" performs the best in the United States, where it has outstanding audience demand. Knowing this can help decide where to focus marketing and advertising efforts, as well as predicting potential returns on investment.
Demand data also provides valuable insights into viewer preferences, loyalty, and behavior. For example, fans of "The Wheel Of Time" also like shows such as "The Witcher", "House Of The Dragon" and "The Mandalorian". Understanding these findings can help in programming decisions such as which types of shows and content to commission.
In conclusion, using demand data analytics is crucial in making informed decisions for content acquisition, distribution, programming and financing. The demand data for "The Wheel Of Time" in Turkey for the month of March 2024 gives us valuable insights into how the show is performing in different markets, viewer preferences, loyalty, and behaviour, as well as hints for content valuation. Entertainment executives should keep using these analytics to make better decisions for their businesses.
The Wheel Of Time's travelability to Turkey in the last 30 days is 22%, which means that the audience demand for The Wheel Of Time is 22% of the demand in its country of origin, United States. Click through to another market to discover how well The Wheel Of Time travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Amazon Prime Video‘s The Wheel Of Time is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Amazon Prime Video and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Wheel Of Time, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been amended on April 18, 2024, 2:01 p.m. PST using television demand data from Parrot Analytics for The Wheel Of Time in Turkey. We provide our partners with comprehensive television series insight to help them drive better and more informed content investment strategies. Contact us today to find out more.