The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As a TV executive or content creator, using demand data can help you make more informed decisions regarding content creation, acquisition, distribution, and programming. Let's use the popular fantasy drama series, "The Witcher," as an example of how demand data can provide valuable insights.
One way to use demand data is for content valuation. Parrot Analytics' content valuation system, powered by global content demand and supply, can help determine how much a series is worth. By using demand data, you can quantify the platform-specific marginal revenue contribution of a title and determine how it drives engagement across the rest of the catalog. You can also estimate the ROI a specific title will bring to any given platform, calculate a TV series' ability to drive subscriptions, and evaluate its potential to mitigate churn.
In the case of "The Witcher," demand data can provide valuable information to support content acquisition decisions. With 7.4 times the audience demand of the average show in Turkey over the last 30 days, the demand for the series is high. Moreover, its demand has been increasing recently, indicating an increase in popularity. With just 8.6% of all TV shows possessing this level of demand, "The Witcher" stands out above other shows. However, audience demand for the show decreased by 63.2% during February in Turkey, so it's important to take trends into account when evaluating a title.
Demand data can also help guide programming decisions by identifying which titles resonate with audiences. The show's Parrot Pulse report shows exceptional performance in six key dimensions: worldwide audience demand, travelability, longevity, momentum, franchisability, and reach. Understanding how "The Witcher" performs across these dimensions can provide valuable insights into its strengths as a show and help identify opportunities for future programming and content creation.
Additionally, using affinity analysis and taste clusters can help you identify what type of content, talent, and branding will generate the most significant results for your platform and attract or retain subscribers. In the case of "The Witcher," knowing what other shows fans of the series enjoy can guide programming decisions. Other popular shows like "Foundation" and "Rick and Morty" are an excellent place to start to find your next hit series.
Finally, demand data can help guide decisions around distributing content globally. By examining the top 10 global markets where "The Witcher" is most in-demand, it's clear that this TV series outperforms the demand of the average TV show in each of these markets. Understanding which regions have high demand for specific types of content can inform the selection of which markets to target for distribution.
In conclusion, using demand data like Parrot Analytics' to evaluate shows like "The Witcher" can provide key insights into content valuation, acquisition, distribution, and programming. By leveraging demand data to understand audience tastes and behavior, TV executives and content creators can make more informed decisions that will result in content that resonates and engages viewers.
The Witcher's travelability to Turkey in the last 30 days is 24%, which means that the audience demand for The Witcher is 24% of the demand in its country of origin, United States. Click through to another market to discover how well The Witcher travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s The Witcher is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for The Witcher, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Action Fantasy), using our globally standardized Demand Expressions® metric.
This page has been recreated on March 19, 2024, 2:49 a.m. PST using tv demand analytics from Parrot Analytics for The Witcher in Turkey. We provide our partners with comprehensive subscription-video-on-demand insight to help them drive better and more informed content acquisition strategies. Contact us today to find out more.