The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you can use demand data to help make informed content and acquisition decisions by examining the audience's interest in a particular show. For instance, in the case of "Tokyo Vice," you can observe the audience demand in Turkey, where the show's popularity has been good in the past 30 days, with 7.8 times the average show demand.
Using Parrot Analytics content valuation system, you can determine how much "Tokyo Vice" is worth and how it is performing in Turkey compared to other shows. According to its Parrot Pulse, "Tokyo Vice" has outstanding audience demand across all platforms and performs exceptionally well in terms of reach, franchisability, travelability, momentum, and longevity. Comparing its performance over the past year with the last 30 days indicates that the show has become more popular recently, which is helpful in deciding whether to acquire or produce more episodes.
By examining the show's global performance, you could gauge its popularity in other countries as well. In "Tokyo Vice," the United States is the number one market globally, with an outstanding audience demand of 14.4x. You can also observe the show's outstanding demand in Canada, Germany, Russia, China, France, the United Kingdom, Australia, and Sweden.
Demand data also helps in programming decisions by providing insights into the preferences and taste clusters of the show's audience. For instance, other shows that fans of "Tokyo Vice" enjoy watching include "Monarch: Legacy Of Monsters," "The Brothers Sun," "Masters Of The Air," and "Star Wars: The Bad Batch." Knowing this information can help identify other shows to add to the content library for the platform's programming.
In summary, demand data can help in content valuation by determining the show's worth, acquisition decisions to know when to acquire or produce more episodes, distribution decisions, and programming decisions by providing insights into audience preferences, taste clusters, and they enjoy watching.
Tokyo Vice's travelability to Turkey in the last 30 days is 35%, which means that the audience demand for Tokyo Vice is 35% of the demand in its country of origin, United States. Click through to another market to discover how well Tokyo Vice travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO Max‘s Tokyo Vice is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO Max and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Tokyo Vice, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been regenerated on April 22, 2024, 2:01 p.m. PST using global demand data from Parrot Analytics for Tokyo Vice in Turkey. We provide our partners with essential TV series capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.