The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
The demand data for "Two And A Half Men" in Turkey for February 2024 can provide a wealth of insights for entertainment executives looking to make more informed content decisions.
One of the most significant insights is that "Two And A Half Men" has 2.5 times the audience demand of the average show in Turkey over the last 30 days. This means that there is considerable audience demand for the show in Turkey. The executives can use this demand to value the content based on the dollar value contribution of the title.
Furthermore, the show's rank has dropped by 212 spots during this month in Turkey. It's a cause for concern, and the executives may have to assess why the demand is decreasing. It would be worth analyzing whether it's due to competition from other shows or if the distribution or marketing strategy is going wrong.
By examining the show's demand in Turkey compared to other countries, the executives may get an idea of its international appeal. "Two And A Half Men" has outstanding demand in the US, Brazil, Bulgaria, Germany, Spain, Canada, and Switzerland. With this knowledge, they can decide whether to promote the show in these countries.
The Parrot Pulse for "Two And A Half Men" provides an independent measure of its global performance across six dimensions. The worldwide audience demand across all platforms is outstanding, its travelability is outstanding, longevity is exceptional, momentum is outstanding, franchisability is outstanding, and reach is outstanding. The executives can use these dimensions to assess the show based on metrics which are independent and based on formals.
Moreover, the show has been on air since 2003 and has concluded in 2015. During this time, the show has had 262 episodes spread over 12 seasons. Entertainment executives could use this data to analyze whether the show is still viable and whether viewers are interested in seeing it again.
To summarize, the demand data for "Two And A Half Men" in Turkey can provide considerable insights for entertainment executives who can use this information to make more informed content decisions. They can analyze why the demand is going down, discover whether it has international appeal and devise a strategy to promote it in those countries, and evaluate whether it's still a viable option for viewers. Content valuations could benefit from demand data insights.
Two And A Half Men's travelability to Turkey in the last 30 days is 11%, which means that the audience demand for Two And A Half Men is 11% of the demand in its country of origin, United States. Click through to another market to discover how well Two And A Half Men travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBS‘s Two And A Half Men is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Two And A Half Men also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBS and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Two And A Half Men, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been refreshed on April 22, 2024, 2 p.m. PST using television demand content from Parrot Analytics for Two And A Half Men in Turkey. We provide our partners with meaningful content workflows to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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