The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an OTT platform or TV production company, you can use the demand data for "Violetta" to inform your content acquisition decisions. The show has demand that is 2.5 times above average in Turkey, indicating that it is a good investment for any entertainment executive looking to purchase a TV series. Additionally, the demand for this show has been increasing recently, reflecting its growing popularity. This increase in demand represents a great opportunity to acquire the show before the competition does.
Furthermore, the show has reached the 99.3th percentile in the music genre in Turkey, meaning it has higher demand than 99.3% of all music titles. You can leverage this information to offer targeted marketing campaigns that reach audiences who enjoy musical genres. Violetta’s popularity, especially in Argentina, demonstrates the demand for a TV series with a music theme, which can be valuable to any TV or music company looking to appeal to this specific audience.
The show’s performance in its home market of Argentina is impressive, demonstrating that the show has a strong regional appeal, which can attract local advertisers and sponsors. Based on demand data, if you are a studio or TV series financing company, you can use the information to negotiate higher licensing fees for the show or even suggest creating a spin-off.
If you are a content distributor, Violetta's demand data in the top 10 global markets can help you to identify regions in which the show is particularly popular. This information empowers you to make educated decisions on distributing content in those regions. For example, in Italy, the show has increased relevance, indicating that there is an opportunity to use Violetta's success as leverage to sell other shows from the same genre.
This demand data can also be used to review programming decisions for future seasons of the show or considering the decision to renew or end the show. For example, while demand for this show has decreased in Turkey by 45.6%, it remains popular across Latin America and Europe, indicating its longevity potential. You can leverage this data to make informed programming decisions that can impact the show's success and viewership over time.
In conclusion, demand data is a powerful tool that entertainment industry executives can use to make more informed decisions when it comes to acquisitions, distribution, content valuation, and programming decisions. With access to this data, you can better understand the demand and popularity of the show, allowing you to make educated decisions about the future of the show and how to leverage its success to improve your business's success in Turkey or other markets.
Violetta's travelability to Turkey in the last 30 days is 61%, which means that the audience demand for Violetta is 61% of the demand in its country of origin, Argentina. Click through to another market to discover how well Violetta travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Disney Channel‘s Violetta is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Disney Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Violetta, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Teen Sitcom), using our globally standardized Demand Expressions® metric.
This page has been enhanced on April 22, 2024, 2:02 p.m. PST using global television demand datasets from Parrot Analytics for Violetta in Turkey. We provide our partners with essential TV series competencies to help them drive better and more informed content marketing strategies. Contact us today to find out more.