The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always looking for ways to make more informed content, acquisition, distribution, or programming decisions. Utilizing demand data is an essential tool to help with this decision-making process, and analyzing the demand data for "Wentworth" in February 2024 in Turkey will demonstrate the benefits of using demand data.
Content valuation is a critical aspect of any decision-making process in the entertainment industry. By using demand data, you can determine the value of a specific title to any platform in any region. The Parrot Analytics' content valuation system uses demand data and reveals the dollar value contribution of any title. With "Wentworth," you can estimate the importance of this title to the Turkey market as its demand is 2.3 times the average show over the last 30 days. The demand of "Wentworth" in Turkey has been increasing recently, indicating the content is becoming more valuable. Content valuation can be applied to an individual series or an entire library, which means you can start unbundling the value of content on any streaming service.
Another way to use demand data is to inform a subscriber acquisition strategy. By analyzing the demand for "Wentworth" in Turkey, you can see that this content has a high level of demand. Utilizing this data, you can determine which titles to acquire to meet the brand's overall strategy. When determining whether "Wentworth" would be a good addition to a platform, Turkey's audience is crucial as its demand for "Wentworth" is good. Knowing this information, you can make more informed decisions about what content to acquire.
Additionally, demand data can help evaluate the performance of a series in different markets. By looking at the top 10 global markets where "Wentworth" is in demand over the last 30 days, we find that this TV series outperforms the demand of the average TV show (1x) in each market. Utilizing this data, a strategic decision could be to invest further in marketing the series in countries that have a good level of demand, such as the UK and the United States.
Demand data also helps you to understand your audience. For instance, the affinity analysis of 'Wentworth' revealed that TV shows like 'Hell's Kitchen,’ ‘The Walking Dead,’ and ‘Supergirl’ are also liked by fans. This information can be useful, as it may inspire the creation of related/different shows that may attract more viewers, such as cooking reality shows.
Lastly, demand data helps to inform the optimum release strategy and pricing decisions. For instance, by an evaluation of 'Wentworth' in February, it reveals that demand spiked in late February 2024 for Turkey. Therefore, if this content is released in February, it will lead to its maximum performance due to its high level of demand during February.
In conclusion, incorporating demand data in decision-making processes related to acquisition or distribution of content helps to make better-informed decisions. It gives content creators, distributors, and advertisers a better sense of the value of specific content and how to target maximum viewership. "Wentworth's" demand data in Turkey provides an example of how this information can help in evaluating the global audience.
Wentworth's travelability to Turkey in the last 30 days is 35%, which means that the audience demand for Wentworth is 35% of the demand in its country of origin, Australia. Click through to another market to discover how well Wentworth travels internationally.
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Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Fox Showcase and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Wentworth, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on April 22, 2024, 2:01 p.m. PST using analytics from Parrot Analytics for Wentworth in Turkey. We provide our partners with essential TV capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.