The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Parrot Analytics' demand data provides valuable insights to help entertainment executives make data-driven decisions. In the case of the TV series "What On Earth?" in March 2024 in Turkey, its demand data can offer interesting insights.
To begin with, demand data can reveal the level of interest an audience has in a TV show and how it compares with other shows in the same genre or market. For instance, "What on Earth?" had 4.9 times the audience demand of the average show in Turkey over the last month, and it moved up its ranking by 71 spots during March. Furthermore, its viewers have a strong affinity for documentaries. It also helps pinpoint which other shows the audience likes, which can provide guidance when selecting other shows that might complement the viewers' interests.
Demand data also presents useful information to make acquisition and distribution decisions concerning content. It's important to compare the performance of a TV show on a one-year rolling basis to the last 30 days to identify whether there are any significant changes in viewership. When comparing "What On Earth?" on a one-year rolling basis, it peaked at 6.5 times the average demand. Still, demand over the last 30 days increased by 9% to 7.1 times higher than the average demand, indicating increased popularity.
Demand data can help with content valuation by revealing how much a title is worth by region or market. In the case of "What On Earth?", demand data shows that it outperforms the average TV show in all the top ten markets where audiences are most interested in the show. The United States, the show's home market, has the highest demand, followed by Sweden, in the world.
Finally, demand data can aid in making programming decisions. It can highlight when demand for a show is spiking or declining, which is useful for establishing the best release strategy for upcoming shows and deciding how much to spend on promotion and marketing. Besides, demand data can gauge which talent and brands will best help to expand the viewership.
In conclusion, Parrot Analytics' demand data is a powerful tool for TV executives seeking to make more informed content, acquisition, distribution, and programming decisions. By analyzing shows' demand data, executives can discover opportunities and potential threats, evaluate performance, and anticipate future market trends.
What On Earth?'s travelability to Turkey in the last 30 days is 64%, which means that the audience demand for What On Earth? is 64% of the demand in its country of origin, United States. Click through to another market to discover how well What On Earth? travels internationally.
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Capture more value from content opportunities in Turkey as well as globally. Contact us now to leverage audience profiling, market-based insights, talent scoring and genre clustering to de-risk production investments. Discover new business opportunities in the Documentary genre and assess the strengths and weakness of the competition’s content e.g. Science Channel, leading to increased commercial efficiency and ROI.
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Acquire the best shows from partners such as Science Channel to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. What On Earth?), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Documentary genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as Science Channel by incorporating country-specific trend and market demand factors for all markets including Turkey. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Documentary. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as What On Earth?, including those that have not even been released. Appeal to your target markets, including Turkey, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular Science Channel‘s What On Earth? is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Science Channel and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for What On Earth?, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Science Documentary), using our globally standardized Demand Expressions® metric.
This page has been revised on April 18, 2024, 2 p.m. PST using global television demand datasets from Parrot Analytics for What On Earth? in Turkey. We provide our partners with extensive television industry capabilities to help them drive better and more informed content distribution strategies. Contact us today to find out more.