The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data can provide entertainment executives with valuable insights that can help them make informed decisions on content planning, programming, distribution, and acquisition. Let's take a look at the analysis of "What We Do In The Shadows" for the month of March 2024 in Turkey and see how it can be used to make data-driven content decisions and provide useful insights for entertainment executives.
Firstly, the show achieved 4.2 times the audience demand of the average show in Turkey over the last 30 days. This means that demand for "What We Do In The Shadows" is good, and only 8.6% of all TV shows have this level of demand. However, compared to its demand of 4.6 times the average over the last 90 days, demand for this show has been decreasing recently. Entertainment executives can use this information to determine whether demand for particular shows is increasing or decreasing and make adjustments accordingly to retain audiences or target new ones.
Another key insight is that "What We Do In The Shadows" achieved the peak rank of #199 in Turkey, moving up in its rank by 20 spots during March. This information can help entertainment executives see how their shows are performing in a specific market and adjust marketing strategies or distribution accordingly through regional promotions or placements.
Moreover, "What We Do In The Shadows" ranks at the 98.9th percentile in the comedy genre in March, signifying its higher demand than 98.9% of all comedy titles in Turkey. Executives can use this information to compare their shows' genre-specific demand with competitors and assess whether or not they need to invest in the comedy genre further or diversify their content.
Entertainment executives can also use the information about the show's spike in demand in late March 2024 Turkey to adjust the timing and frequency of future content releases. This information is key in helping them determine when best to promote their content in a specific market and capitalise on season peaks.
Looking beyond its performance in Turkey, the Parrot Pulse for "What We Do In The Shadows" provides an overall independent measure of its global performance across six dimensions, including audience demand across all platforms, travelability, longevity, momentum, franchisability, and reach. Entertainment executives can use these insights to determine whether shows can be franchised or not and better understand regional demand to cater to their audiences.
Besides, by examining the top 10 global markets where "What We Do In The Shadows" is most in-demand over the last 30 days, entertainment executives can better understand whether or not their content has a global appeal.
In conclusion, the demand data provided in the analysis showcases how valuable it can be in helping entertainment executives make informed content decisions based on data-driven insights from a specific market to a global scale. By using this information, entertainment executives can ensure they are delivering content that meets audience expectations and increasing their audience reach with successful shows. Demand data also plays a key role in content valuation, enabling entertainment executives to determine the worth of a show or library, calculate the ROI of their investments, and optimize their strategies.
What We Do In The Shadows's travelability to Turkey in the last 30 days is 26%, which means that the audience demand for What We Do In The Shadows is 26% of the demand in its country of origin, United States. Click through to another market to discover how well What We Do In The Shadows travels internationally.
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Acquire the best shows from partners such as FX to fortify your competitive position in Turkey. Contact us now to access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles (e.g. What We Do In The Shadows), including those that have not even been released. Leverage a return-focused selection criteria for title acquisition by incorporating country-specific trend and market demand factors.
Command your Comedy genre niche with maximum net subscriber adds. Contact us now to harnesses audience demand data to gain insights for growing and keeping a subscriber base. Leverage a return-focused selection criteria for title acquisition from partners such as FX by incorporating country-specific trend and market demand factors for all markets including Turkey. Appeal to the individuality of your audience base, taking into consideration the unique and limitless characteristics of taste clusters.
Deploy high impact entertainment marketing strategies across all genres including Comedy. Contact us now to deploy demand-driven marketing, the only empirical earned media measure of your marketing spend. Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles such as What We Do In The Shadows, including those that have not even been released. Appeal to your target markets, including Turkey, based on audience interests, enabling the personalization of campaigns to capitalize on pre-release demand.
Our TV audience measurement dataset is truly global. Discover how popular FX‘s What We Do In The Shadows is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for FX and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for What We Do In The Shadows, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been amended on April 22, 2024, 2:04 p.m. PST using global tv demand analytics from Parrot Analytics for What We Do In The Shadows in Turkey. We provide our partners with meaningful television series analyses to help them drive better and more informed content advertising strategies. Contact us today to find out more.