The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data is a crucial tool for executives in the entertainment industry to make informed content, acquisition, distribution, and programming decisions. On this basis, the analysis of Will & Grace for the month of March 2024 in Turkey can provide important insights for TV executive decision-making strategies.
The first important insight that can be gleaned from the analysis is that "Will & Grace" has 3.6 times the audience demand of the average show in Turkey over the last 30 days. Executives can use this information to recognize the show's strategic value and position it in a programming or distribution context accordingly. The demand value of this show in Turkey has been decreasing over the last 90 days. This information can be used to adjust the frequency of airing, marketing strategy, or make other complementary content recommendations.
The show's performance in terms of rank within Turkey is also important. While the show achieved the peak rank of #107 in Turkey, it has dropped in its rank by 394 spots during March in Turkey. This may indicate that the show is losing its popularity in Turkey, or even that other shows are gaining popularity. Executives should surely be looking at other popular shows in Turkey to see what the audience likes about them.
"Will & Grace" sits in the 98.7th percentile in the comedy genre, which means it has higher demand than 98.7% of all comedy titles in Turkey. Executives can use this metric to make strategic decisions on their comedy lineup and prepare the context for the show accordingly.
Another important piece of information is the fact that audience demand for the show has decreased by 29.5% in Turkey during March. This may indicate a need to adjust the marketing and airing strategy, or it may suggest a need for complementary content marketing to reignite interest in a show.
The Parrot Pulse indicates that the worldwide audience demand for "Will & Grace" across all platforms is outstanding. Its performance has shown exceptional longevity and reach. This information can guide executives to the need to consider future content deals and the show's global performance. The franchisability value and travelability values of the show can be leveraged in possible spin-offs and international expansion.
By comparing the performance of "Will & Grace" on a 1-year rolling basis versus the last 30 days, executives can see a distinct increase in popularity in the last 30 days. This indicates a growing relevance to the audience and a chance to leverage complementary content to increase audience engagement.
Finally, examining the top 10 global markets where "Will & Grace" is most in-demand can give executives an idea of strategic potential. This information includes the fact that the United States is "Will & Grace"'s number one market globally. Executives can therefore make informed decisions on acquiring or producing content for different markets in a range of current and new revenue streams.
Overall, demand data as shown through "Will & Grace" can be used in a variety of ways to help entertainment executives make informed decisions about content acquisition, distribution, programming, and valuation. From understanding a show's demand value in different markets, to its longevity, momentum, and reach, executives can use demand data to stay ahead of the competition with smart media strategies.
Will & Grace's travelability to Turkey in the last 30 days is 14%, which means that the audience demand for Will & Grace is 14% of the demand in its country of origin, United States. Click through to another market to discover how well Will & Grace travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular NBC‘s Will & Grace is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for NBC and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Will & Grace, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been recreated on April 18, 2024, 2:04 p.m. PST using global demand datasets from Parrot Analytics for Will & Grace in Turkey. We provide our partners with far-reaching TV insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.