The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you working in the entertainment industry and struggling to make informed decisions on content investments, programming, distribution, or acquisition? Demand data can help you make more informed decisions. Let's look at how Parrot Analytics' demand data can be used as a powerful tool for these decisions, using the show "Will Trent" as an example.
Content Valuation: The demand data can help answer the question of how much "Will Trent" is worth. By providing data such as comparing the show's demand against the average demand of any TV show in a specific country or genre, executives can determine the monetary value a show can have. For example, "Will Trent" has a demand that is 3.0 times the demand of an average show in Turkey, and an even higher percentile rank for demand in the comedy genre.
Programming: Executives can use demand data to determine the optimal release strategy for their shows. By examining the demand fluctuations of "Will Trent," executives can plan to release the show during the time of peak demand. During March 2024, the audience demand for "Will Trent" increased by 12.9% in Turkey and demand spiked in the latter half of that month.
Distribution: It is essential to target the right platform when distributing shows internationally. Travelability, one of the six dimensions from Parrot Pulse measuring international demand relative to a series’ home market, of "Will Trent" is good globally but not outstanding. Subsequently, if executives decide to market this show globally beyond its successful home market of the United States, they must assess its most in-demand countries, like Australia, and plan marketing strategies that target those regions with exclusive content releases and localized programming.
Acquisition: Using demand data, it is possible to identify the type of content that will yield the most return on investment. For example, executives can examine the breadth of demand for a show globally, leveraging titles like "Will Trent" that are outperforming the demand of an average TV show into other territories.
Additional questions that demand data can answer include audience preferences by geographic region, which can inform the choice of casting or genre selection of future shows. The demand can also inform marketing and promotional strategies to maximize its success.
In conclusion, by leveraging Parrot Analytics demand data and the Parrot Pulse ratings system, entertainment executives can make more informed decisions about their content choices, distribution strategies, and programming scheduling. They can also gain valuable insight into audience preferences, international travelability, franchise potential, and more. The demand data analysis of "Will Trent" demonstrates the immense value of this approach for strategic decision making that leads to improved ROI and an increase in audience engagement and retention for any global content provider.
Will Trent's travelability to Turkey in the last 30 days is 17%, which means that the audience demand for Will Trent is 17% of the demand in its country of origin, United States. Click through to another market to discover how well Will Trent travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Will Trent is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Will Trent, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 18, 2024, 2 p.m. PST using television demand data from Parrot Analytics for Will Trent in Turkey. We provide our partners with meaningful content analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.
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