The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you would want to make informed content decisions, which is where demand data comes in. The example of "Winx Club" in Turkey can show how demand data can be used for content valuation, programming, and distribution decisions.
Firstly, demand data can be used for content valuation: "Winx Club" has a demand of 4.5 times the average show in Turkey over the last 30 days, which means it is valuable content that can contribute significantly to any platform or network. Using Parrot Analytics' content valuation system based on demand data, you can accurately determine the economic value of the show to your platform or network.
Secondly, demand data can be used for programming decisions: "Winx Club" has a higher demand than 98.9% of all comedy titles in Turkey. By examining the shows that fans of "Winx Club" also like, such as "Spongebob Squarepants" and "Pokémon," you can find ideas for new programming that aligns with the interests of "Winx Club" fans.
Thirdly, demand data can be used for acquisition and distribution decisions: "Winx Club's" outstanding worldwide audience demand and travelability scores mean that it could be a great acquisition for your international distribution strategy. The show outperforms the average TV show in the top 10 global markets, including the United States, Italy, and Russia, indicating that it has a broad international appeal.
Fourthly, demand data can be used to understand the show's performance over time: While it has an outstanding longevity dimension score, in February 2024, "Winx Club" experienced a 4.1% decrease in demand in Turkey. Nonetheless, its momentum score is good, indicating a stable pace of growth, even though it experienced a recent spike in demand. By comparing the show's performance on a 1-year rolling basis versus the last 30 days, you can see if the show is increasing or decreasing in popularity.
Finally, demand data can be used for marketing purposes: "Winx Club's" momentum shows that it has the potential to be part of a cultural zeitgeist. The spike in demand in late February shows that, with the right marketing campaign, you can capitalize on the show's momentum and grow its audience further.
Overall, demand data is a valuable tool that can help entertainment executives make more informed content, acquisition, distribution, and programming decisions. The example of "Winx Club" in Turkey illustrates how demand data can be used for content valuation, programming, and distribution decisions, and can help improve marketing strategies too.
Winx Club's travelability to Turkey in the last 30 days is 33%, which means that the audience demand for Winx Club is 33% of the demand in its country of origin, Italy. Click through to another market to discover how well Winx Club travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Rai 2‘s Winx Club is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Rai 2 and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Winx Club, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. School), using our globally standardized Demand Expressions® metric.
This page has been modified on March 28, 2024, 8:49 p.m. PST using television demand content from Parrot Analytics for Winx Club in Turkey. We provide our partners with far-reaching content insight to help them drive better and more informed content advertising strategies. Contact us today to find out more.