The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, using demand data to make informed content, acquisition, distribution, or programming decisions is key to success. Taking the example of "Yellowstone," a TV series following the Dutton family, led by John Dutton, who controls the largest contiguous ranch in the United States, under constant attack by those it borders, we can examine how demand data can help make better decisions.
One way to utilize demand data is to understand the popularity of a show in a particular region or market. In the context of "Yellowstone," we can see that the show's popularity in Turkey is 7.6 times the audience demand of the average show, indicating good demand. Furthermore, the show has been increasing in popularity in the past month, suggesting that it may be a growing asset for a platform.
Another valuable insight gleaned from demand data for "Yellowstone" is that it ranks highly among western TV shows in Turkey, with higher demand than 99.2% of all western titles in the country. This data provides valuable insight into what genres resonate with a particular target audience in a region, allowing for targeted content investments.
Demand data also enables entertainment executives to understand the show's performance globally and compare its performance to other shows. "Yellowstone" provides an independent measure of its global performance across six dimensions - audience demand, travelability, longevity, momentum, franchisability, and reach - all of which are exceptional. For instance, the show's excellent travelability rating suggests that it has the potential to perform well internationally, beyond its home market in the United States.
Finally, using demand data for comparative analysis can help make informed acquisition decisions. By comparing the top 10 global markets where "Yellowstone" is most in-demand over the last 30 days, we see that this TV series outperforms the demand of the average TV show in each of these markets, with demand being exceptional in many. This information can assist executives in determining whether or not to acquire the show for distribution in specific regions.
In conclusion, demand data is a powerful tool that enables entertainment executives to make informed and data-driven decisions about their content, acquisition, distribution, and programming strategies. By using demand data, executives can gain valuable insights into audience preferences, market trends, and competitive benchmarks, all of which contribute to a more holistic content valuation system. In the case of "Yellowstone," demand data provides an accurate picture of the show's popularity, giving executives the information they need to make informed decisions regarding the show's future.
Yellowstone's travelability to Turkey in the last 30 days is 25%, which means that the audience demand for Yellowstone is 25% of the demand in its country of origin, United States. Click through to another market to discover how well Yellowstone travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Paramount Network‘s Yellowstone is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Paramount Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Yellowstone, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Western Drama), using our globally standardized Demand Expressions® metric.
This page has been updated on March 28, 2024, 3:07 p.m. PST using global television demand data from Parrot Analytics for Yellowstone in Turkey. We provide our partners with deep SVOD analyses to help them drive better and more informed content distribution strategies. Contact us today to find out more.