The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you are an executive working at an entertainment company, you need to use data to make informed decisions on content production, acquisition, programming, and distribution. The demand data provided by Parrot Analytics can help you make more informed decisions, and we will discuss in detail how demand data on the TV series "Z Nation" can help in this regard.
The first way that demand data can help is through content valuation. Parrot Analytics content valuation system is powered by global content demand, and it is an economic valuation system that reveals how much a title is worth to any platform in any region. By using demand data, "Z Nation's" dollar value contribution can be quantified, which can help with determining how much to spend on content. Additionally, demand data can help answer questions such as how much a series is worth, how much of a series' value is being driven by one of its stars, and what is the baseline value of a title.
Another way to leverage demand data is to understand global audience tastes and preferences. In this case, the demand for "Z Nation" in Turkey is good, with 2.2 times the audience demand of the average show. By understanding which types of content are most popular in different markets, production companies can make more informed decisions when creating new content.
Demand data can help with subscriber retention and acquisition decisions as well. By knowing which titles are most likely to keep current audiences engaged and which titles can attract new subscribers, platform executives can make informed decisions regarding programming choices. For example, "Z Nation" audience demand has increased in Turkey by 22.4% during February 2024, indicating that it could be a great choice for keeping audiences happy.
Demand data is also invaluable for optimizing release strategy and pricing. The data can be used to determine the best time to release content, which regions will likely drive the most revenue, and how popular the content is relative to other titles available on the market.
Finally, demand data can help executives assess a TV series' ability to drive subscriptions and mitigate churn. Considering the high demand for "Z Nation" in Turkey, it could be an excellent title for driving subscriber growth in that region.
In conclusion, demand data can help entertainment executives in multiple ways to make informed decisions regarding content production, acquisition, programming, and distribution. With the help of Parrot Analytics' demand data analysis, executives can evaluate the potential of content more objectively in terms of value and their audience. Specifically, using the example of "Z Nation," we've seen how demand data can help with content valuation, understanding global audience tastes and preferences, subscriber retention and acquisition decisions, optimizing release strategy, and assessing TV series' ability to reduce churn and drive subscriptions.
Z Nation's travelability to Turkey in the last 30 days is 13%, which means that the audience demand for Z Nation is 13% of the demand in its country of origin, United States. Click through to another market to discover how well Z Nation travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular syfy‘s Z Nation is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in Turkey, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for syfy and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Z Nation, for example, can be assessed for a market e.g. Turkey, which can then be benchmarked against genre averages (e.g. Comedy Horror), using our globally standardized Demand Expressions® metric.
This page has been adjusted on March 28, 2024, 7:56 a.m. PST using global demand datasets from Parrot Analytics for Z Nation in Turkey. We provide our partners with smart TV series capabilities to help them drive better and more informed content sales strategies. Contact us today to find out more.