The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive at a streaming platform, SVOD platform, or TV production company, there are several key questions that demand data for a show like "1899" can help answer.
Content Valuation:
The good demand for "1899" in the United Kingdom, where it has 2.0 times the audience demand of the average show, indicates that this show has a high dollar value contribution to a platform in this region. Comparing its global performance metrics using the Parrot Pulse shows that it has outstanding demand across platforms globally. Platforms can determine the ROI for a show like "1899" on their platforms or perform an economic valuation of the show using such demand data.
Acquisition:
Demand data can help determine whether a show like "1899" would be a good acquisition for the streaming platform or SVOD platform. For example, "1899" ranks in the top 8.6% of TV shows in the United Kingdom in terms of demand, indicating that it is in the upper echelon of shows in the region. Furthermore, the show's top 10 global markets are where it outperforms the demand of the average TV show in each of those markets. Platforms can use such insights to make informed acquisition decisions for this show in these markets.
Programming:
As an executive at a TV production company, programming decisions for a show need to be optimal and demand data can help determine the best options for the show. For example, identifying the genres that resonate with the audience and how they change over time can provide insight into when to schedule the show, or its marketing campaign. Fans of "1899" also tend to like shows such as "The Lord Of The Rings: The Rings Of Power," "For All Mankind," and "The Mandalorian," which can help identify additional programming options or partnerships for cross-promotion. Additionally, measuring the show's momentum, longevity, and reach can help determine how effective the marketing campaign around the show has been, how well the show has held up since its premiere, and how many new subscribers the show is likely to attract, respectively.
Distribution:
International distribution of a show can be difficult without understanding demand in specific markets. Using travelability to assess the show's international demand relative to its home market provides insights into where the show can be distributed. For "1899," while the show has good demand in countries such as Germany and India, it achieved outstanding demand in China and Russia, providing insight into where the show's distribution should be focused. Overall, demand data for a show like "1899" can be used to make more informed decisions related to content valuation, acquisition, programming, and distribution.
1899's travelability to the United Kingdom in the last 30 days is 48%, which means that the audience demand for 1899 is 48% of the demand in its country of origin, Germany. Click through to another market to discover how well 1899 travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Netflix‘s 1899 is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Netflix and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 1899, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Fantasy Drama), using our globally standardized Demand Expressions® metric.
This page has been changed on April 22, 2024, 2:02 p.m. PST using global demand content analytics from Parrot Analytics for 1899 in the United Kingdom. We provide our partners with extensive subscription-video-on-demand analyses to help them drive better and more informed content licensing strategies. Contact us today to find out more.