The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Are you an entertainment executive trying to decide if "2point4 Children" is worth investing in? Demand data can help you make an informed decision. Here's what you need to know:
Content Valuation: Using demand data, you can determine the dollar value of a title to a platform in any region. For instance, you can estimate the value of "2point4 Children" to any platform in the United Kingdom. With demand 2.0 times the title average over the last 30 days, it's a good sign. You can also find out how much of the show's value is being driven by demand for its stars.
Content Acquisition and Distribution: Demand data can help you identify which titles to acquire. You can use demand to assess a TV series' ability to drive subscriptions and reduce churn. In the case of "2point4 Children," demand has been increasing recently, so the show is likely to attract more viewers. You can also use demand data to determine the best release strategy for a show, including timing and pricing.
Programming Decisions: Demand data can help you make informed programming decisions. For instance, you can assess how well a show is holding up over time by looking at its momentum and longevity. With "2point4 Children," momentum is poor, but audiences continue to have okay demand for the show. You can also find out what genres are resonating most with your current audience, and what genres you should focus on to attract new subscribers to your streaming service.
Global Expansion: Demand data enables you to map local whitespaces and identify the most popular genres in your local market. You can also use demand data to identify which shows are most likely to travel well (travelability) and which shows have spin-off potential (franchisability). In the case of "2point4 Children," travelability is poor, but demand is present in each of its top 10 global markets.
Comparative Benchmarking: Demand data can help you compare your content against other titles available on the market. For instance, you can see how "2point4 Children" compares to the average TV show in terms of demand.
In summary, using demand data to evaluate "2point4 Children" in the UK reveals that its demand is good and has been increasing recently. Although momentum is poor, demand for the show continues to be okay globally. Entertainment executives can use this information to make informed decisions about content valuation, acquisition, distribution, programming, and global expansion.
This is 2point4 Children's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well 2point4 Children travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s 2point4 Children is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 2point4 Children, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Sitcom), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 22, 2024, 2:02 p.m. PST using demand analytics from Parrot Analytics for 2point4 Children in the United Kingdom. We provide our partners with meaningful television expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.