The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Demand data powered by Parrot Analytics can provide entertainment executives with crucial insights into their audience's viewing preferences, making their content, acquisition, distribution, and programming strategies more effective. Analyzing the demand data for "30 Coins (30 Monedas)" as an example, let's see what kind of insights we can gain from the data:
1. Content Valuation: Demand data from Parrot Analytics can help executives determine how much a show is worth. By providing a dollar value contribution for a title to any platform, anywhere in the world, executives can make informed decisions on how much to spend on any content. From the demand data for "30 Coins (30 Monedas)," we see that it has demand five times higher than the average show in the United Kingdom over the last 30 days, which suggests that it is a valuable asset to any platform, and that its value can be calculated using Parrot Analytics's content valuation system.
2. Travelability: The demand data can be useful in assessing how well a show can travel globally. With "30 Coins (30 Monedas)," we can infer its global performance by looking at its demand data in different countries. Its outstanding audience demand in Spain suggests that it could do well in other Spanish-speaking markets. Still, it also has good demand in markets like China, France, Argentina, and the United Kingdom, suggesting that it has potential for global appeal.
3. Longevity: By comparing demand data for a show over time, executives can ascertain how well audience interest is maintained over time. For "30 Coins (30 Monedas)," its good longevity score over the last 30 days suggests that it has endured in its audience's minds for a while and that it has the potential to have lasting demand.
4. Momentum: Looking at a show's momentum (the pace of growth) can give an idea of how attractive it is to a potential audience. The demand data for "30 Coins (30 Monedas)" over the last 30 days suggests that its momentum is outstanding, indicating that it is attracting a lot of attention.
5. Reach: The number of people expressing demand for a show is its reach. Good reach figures are especially important for shows looking to attract new subscribers or those seeking to retain current customers. "30 Coins (30 Monedas)" has good reach, which is a good indicator for its potential to attract new subscribers.
Additionally, demand data from Parrot Analytics can provide answers to questions such as what content is popular, what genres are resonating with audiences, what kind of content is being underserved, and what type of content can mitigate churn, among others. By knowing what elements of existing content audiences like the most, executives can optimize their upcoming production for maximum success. Parrot Analytics Demand data has empowered executives to drive optimal release strategies, provide an immersive experience through recommendations, and identify under-monetized titles to expand content distribution and future content investments. Overall, Demand data is a game changer when it comes to making key strategic executive decisions.
30 Coins (30 Monedas)'s travelability to the United Kingdom in the last 30 days is 27%, which means that the audience demand for 30 Coins (30 Monedas) is 27% of the demand in its country of origin, Spain. Click through to another market to discover how well 30 Coins (30 Monedas) travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular HBO‘s 30 Coins (30 Monedas) is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for HBO and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 30 Coins (30 Monedas), for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Suspense Horror), using our globally standardized Demand Expressions® metric.
This page has been modified on April 19, 2024, 2:02 p.m. PST using television demand metrics from Parrot Analytics for 30 Coins (30 Monedas) in the United Kingdom. We provide our partners with meaningful media industry competencies to help them drive better and more informed content licensing strategies. Contact us today to find out more.