The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
Entertainment executives and decision-makers can leverage audience demand data to inform their content decisions. In this case, analyzing the performance of "3rd & Bird" provides useful insights on how to make better decisions. Here are some ways demand data can help:
1. Content valuation: Demand data can assist in determining the worth of content to a platform or network in a given region. For instance, the demand for "3rd & Bird" is 8.3 times the average for shows in the United Kingdom during the last 30 days. This necessitates an economic valuation of the show to find out its dollar value contribution to any platform or network in that region.
2. Programming decisions: Parrot Analytics shows that "3rd & Bird" has a strong audience following in the family genre with demand in the 98.6th percentile in February. This indicates that the show has a higher demand than 98.6% of other family titles in the United Kingdom. As such, a network or OTT platform might wish to program similar shows in the same genre to attract and retain families.
3. Acquisition and distribution decisions: Knowing that "3rd & Bird" has good demand in the United States, India, and Pakistan can help a distribution company consider the feasibility of licensing the distribution rights in those countries or expanding the show's availability on streaming platforms that cater to those markets.
4. Franchise potential: Evaluating franchisability or spin-off potential is another dimension of audience demand. Although the franchisability of "3rd & Bird" is poor, analyzing merchandising potential and consumer product demand can provide additional context to assess the marketing potential of this IP.
5. Performance and marketing: Demand data can help producers and networks evaluate the performance of their content in terms of audience engagement. For instance, Parrot Analytics indicates that audience demand for "3rd & Bird" in the United Kingdom decreased by 65.3% in February, indicating a potential issue with storylines or marketing campaigns. Producers and networks can utilize demand data insights for mid-season adjustments or to optimize marketing strategies ahead of premieres. Finally, the Parrot Pulse shows that the show's momentum (pace of growth) is good, suggesting that marketing initiatives could leverage this momentum for even greater success.
By examining the demand of "3rd & Bird," executives can make informed decisions on how to allocate content investment funds, select the right markets for expansion, assess franchise potential and optimize marketing campaigns. Understanding the complete audience demand picture allows decision-makers to unlock the full value of their franchises and make smart decisions that protect existing revenue streams and identify new growth areas.
This is 3rd & Bird's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well 3rd & Bird travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular CBeebies‘s 3rd & Bird is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for CBeebies and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 3rd & Bird, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Pre-school), using our globally standardized Demand Expressions® metric.
This page has been updated on April 19, 2024, 2:03 p.m. PST using global demand data from Parrot Analytics for 3rd & Bird in the United Kingdom. We provide our partners with comprehensive TV competencies to help them drive better and more informed content sales strategies. Contact us today to find out more.