The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive working at an SVOD platform, understanding audience demand for a particular show is essential to make more informed content decisions. In this case, let us explore how demand data for "60 Minutes Australia" in March 2024 in the United Kingdom can help executives to make informed acquisition and distribution decisions.
One way to use demand data is to assess the content value of "60 Minutes Australia." Demand data can help in determining how much a show is worth or how a specific title drives engagement across the rest of the catalog. Based on the demand data for the show in the United Kingdom, we can see that "60 Minutes Australia" has 3.2 times the audience demand of the average show, indicating that it has good demand. Such high demand is attractive to platforms as it can drive subscriptions and mitigate churn. We can further assess the show's value using Parrot Analytics' content valuation system, which is powered by global content demand and supply.
Another way to use demand data is to evaluate the show's performance, including its momentum, reach, and longevity. The momentum of a show indicates the pace of growth, while reach shows the number of people expressing demand for a show. Longevity, on the other hand, captures how well audience demand is maintained over time, and for "60 Minutes Australia," this is outstanding. Such metrics can help executives gauge the potential future performance of "60 Minutes Australia" in the United Kingdom market.
Travelability can help you evaluate how well the show will perform in other markets. You can identify the top countries with the most demand to determine the popularity of a particular show globally, as it applies to "60 Minutes Australia." Demand data has shown that the show has high demand in countries like Australia, the United States, New Zealand, Sweden, Netherlands, Germany, France, the United Kingdom, and Canada, indicating strong potential for global demand.
Finally, analyzing the genres and shows that "60 Minutes Australia" fans also like, such as "Chopped," "Jeopardy!," "Diners, Drive-Ins And Dives," "Hard Knocks," "Vice," "Murder Made Me Famous," "Bob's Burgers," "S.W.A.T" and "American Dad!," can help acquire or produce similar content genres or spinoffs, leveraging the existing audience demand.
Using Parrot Analytics' demand data to answer questions specific to a title can help entertainment executives and companies make more informed decisions when it comes to content distribution, programming, and acquisition. Understanding the demand for "60 Minutes Australia" in the United Kingdom during March 2024 can help SVOD platforms and TV production companies evaluate the performance and potential future value of this show.
60 Minutes Australia's travelability to the United Kingdom in the last 30 days is 34%, which means that the audience demand for 60 Minutes Australia is 34% of the demand in its country of origin, Australia. Click through to another market to discover how well 60 Minutes Australia travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular Nine Network‘s 60 Minutes Australia is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for Nine Network and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for 60 Minutes Australia, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. News Factual), using our globally standardized Demand Expressions® metric.
This page has been revised on April 22, 2024, 2:01 p.m. PST using television demand metrics from Parrot Analytics for 60 Minutes Australia in the United Kingdom. We provide our partners with meaningful SVOD competencies to help them drive better and more informed content advertising strategies. Contact us today to find out more.