The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
If you’re a TV programming executive looking to make more informed content decisions, acquisition decisions, or distribution decisions, demand data can be your most powerful tool. Demand can be used to determine how to allocate your resources effectively and gain an edge over your competitors.
Using the example of “Abbott Elementary,” we can see how demand data can assist in this decision-making process. The show has 13.1 times the audience demand of the average show in the United Kingdom over the last 30 days. It also achieved the peak rank of #103 in the United Kingdom. However, during March in the United Kingdom, the show dropped in rank by 98 spots. The excellent demand for “Abbott Elementary” correlates to its significant content valuation.
One key question that content valuation answers are how to determine how much to spend on content. Parrot Analytics content valuation system is based on demand data and reveals the dollar value contribution of any title to any platform in any region. For “Abbott Elementary,” the valuation on content can support the spending calculations for the show's production team.
Another way demand data can be useful for executives is by showcasing global audience preferences. By examining the top 10 global markets where "Abbott Elementary" is most in-demand over the last 30 days, we can determine the show's potential for distribution in numerous countries. In countries like the United Kingdom, Brazil, the Netherlands, Australia, and South Africa, demand for the show is considered "outstanding."
Another crucial use case for demand data is to ensure optimal release strategy and pricing. Based on the data from “Abbott Elementary,” we know that the show's demand spiked in late March 2024 for the United Kingdom. This information can be used to adjust its release dates in those markets to ensure that it is available for viewers when the demand is high, making it easier for the platform to seize the opportunity.
Additionally, demand data can help with subscriber retention and acquisition by allowing executives to answer which titles to buy to keep current audiences happy or attract new subscribers to the platform. The show's demographic is also provided, as similar shows like "Rick and Morty," "Last Week Tonight with John Oliver," and "The Simpsons" have been recognized. Therefore, this information can facilitate the acquisition of other shows that have similar content as the show's audience.
Overall, utilizing demand data can assist in the strategic decision-making process for executives across the entertainment industry. Understanding the audience demand for a particular era can support content valuation, inform scalable concept testing, help decide supply and demand, guide optimal release strategy and pricing, and thus assist in improved subscriber retention and acquisition.
Abbott Elementary's travelability to the United Kingdom in the last 30 days is 46%, which means that the audience demand for Abbott Elementary is 46% of the demand in its country of origin, United States. Click through to another market to discover how well Abbott Elementary travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular abc‘s Abbott Elementary is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Over the last 7 days, people who watch Abbott Elementary also watch:
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for abc and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Abbott Elementary, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Comedy Drama), using our globally standardized Demand Expressions® metric.
This page has been renewed on April 18, 2024, 2:02 p.m. PST using demand analytics from Parrot Analytics for Abbott Elementary in the United Kingdom. We provide our partners with extensive OTT expertise to help them drive better and more informed content marketing strategies. Contact us today to find out more.
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