The Demand Distribution curve illustrates how a TV show’s popularity compares to the demand benchmark, which is a measure of the average demand across all titles. The curve is divided into performance buckets, ranging from “Below Average” to “Exceptional”. A show falls into one of these performance buckets depending on how many times more or less demand it has compared to the demand benchmark.
The show’s performance is market-specific, e.g. the same show can be in the “Average” range in the United States and in the “Good” range in France.
As an example, if a show has 9 times more demand than the demand benchmark, it falls in the “Outstanding” performance range; only 2.7% of all shows in the market reach this high level of demand.
As an entertainment executive, you are always seeking reliable data-driven insights to make more informed decisions. The demand data for "Accused" in the United Kingdom for February 2024 provides valuable insights that can be used to make decisions related to content valuation, acquisition, distribution, and programming.
Using content valuation based on demand data, you can determine the value of "Accused" to your platform or network. Our content valuation system uses global content demand and supply data to reveal the dollar value contribution of any title to any platform in any region. You can use this data to estimate the ROI that "Accused" could bring to your platform and to assess its ability to drive subscriptions and mitigate churn.
The demand data for "Accused" also enables better acquisition decisions. You can use the data to estimate how much the show is worth to your platform or network and what type of content exhibits opportunities to acquire or produce. For example, the demand data reveals that "Accused" has good demand relative to the average show in the United Kingdom, and demand is increasing. This indicates that the show could be a valuable addition to your platform.
The demand data for "Accused" also provides insights into programming decisions. You can use the data to optimize the release strategy for the show, determine how effective your marketing campaign is, and uncover under-monetized titles in your catalog. For instance, the demand for "Accused" in late February in the UK spiked, indicating that this is an excellent time to promote the show.
Additionally, demand data can also be used to inform distribution decisions. You can use the data to understand the market in which the show is most in-demand and determine which platforms you should target for distribution of the content. For instance, the UK is the top market globally for "Accused," and the show achieved good audience demand in the UK. However, the show's travelability and longevity are poor, indicating that the show may not perform as well in international markets over time.
Finally, demand data can help executives make better-informed decisions about which titles to acquire, produce, or distribute. The data can be used to compare the performance of "Accused" against other titles available on the market, quantify the platform-specific marginal revenue contribution, and assess how a title drives engagement across the rest of the catalog. You can use this data to make better decisions about which titles are likely to attract new subscribers and retain existing ones.
In summary, the demand data for "Accused" in the United Kingdom in February 2024 provides valuable insights that can be used to make more informed content, acquisition, distribution, and programming decisions. By leveraging demand data, entertainment executives can make data-driven decisions that positively impact their business outcomes.
This is Accused's home market and therefore its travelability is 100%; the travelability of a TV show's market of origin is always 100%. Click through to another market to discover how well Accused travels internationally.
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Our TV audience measurement dataset is truly global. Discover how popular BBC One‘s Accused is in any of the following selected markets. Need data for other markets? Find out more about DEMAND360LITE.
Parrot Analytics is the leading global content demand analytics company for the multi-platform business of television. With the world’s largest TV audience demand dataset, the company currently tracks more than 1.5B daily expressions of demand in 100 languages, not only in the United Kingdom, but also in 100+ other markets around the world to reveal the television content that consumers watch (viewership) and give their attention to the most.
Parrot Analytics' television demand data highlights the global TV content monetization opportunities for BBC One and thousands of TV studios, linear networks, broadcasters, pay TV providers and OTT / SVOD platforms.
Unlike TV ratings, our DemandRank TV rating system ensures that important demand signals are weighted more heavily than others: The more consumer effort required; the more importance is attached to each signal. Once all the signals are weighted and combined, the audience demand for Accused, for example, can be assessed for a market e.g. United Kingdom, which can then be benchmarked against genre averages (e.g. Crime Drama), using our globally standardized Demand Expressions® metric.
This page has been revised on April 18, 2024, 2:04 p.m. PST using global tv demand data from Parrot Analytics for Accused in the United Kingdom. We provide our partners with meaningful television insight to help them drive better and more informed content licensing strategies. Contact us today to find out more.